Fusion CRM is a cloud-based customer relationship management software developed by Oracle. It integrates sales, marketing, and customer service functionalities to streamline business processes and improve customer interactions. It offers features such as lead management, opportunity tracking, sales forecasting, and analytics to enhance decision-making and drive revenue growth.

About Fusion CRM
Fusion CRM was developed by Oracle and launched in 2011. It was part of Oracle's broader Fusion Applications suite, designed to unify various business processes across sales, marketing, and customer service. The goal was to provide a comprehensive solution that leveraged Oracle's extensive software expertise to enhance customer relationship management capabilities for businesses.
Strengths of Fusion CRM included its comprehensive integration with Oracle's suite of applications, robust analytics capabilities, and scalability for large enterprises. Weaknesses involved a complex implementation process and a steeper learning curve compared to some competitors. Competitors included Salesforce, Microsoft Dynamics 365, and SAP CRM, which offered similar CRM functionalities with varying focuses on ease of use and customization.
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How to hire a Fusion CRM expert
A Fusion CRM expert must possess skills in Oracle database management, proficiency with SQL for data manipulation, and experience with Oracle Fusion Middleware for integration tasks. They should understand CRM configuration, customization, and administration within the Fusion platform. Knowledge of business intelligence tools and analytics within Oracle's ecosystem is also essential for leveraging data-driven insights.

Carolina M.
Skills
Carolina is an Operations Analyst with a strong customer success and account management background. She has managed accounts, overseen logistics, and helped ensure customer satisfaction for over two decades.

Natanael D.
Skills
A Data Scientist in training with a degree in Actuarial Science obtained in 2022. Possesses practical experience as a data analyst, demonstrating proficiency in SQL, Python, Numpy, Pandas, and Seaborn. Additional expertise includes the CRISP-DM methodology, Statistics, Mathematics, PySpark, and Azure. Noted for strong collaboration, effective teamwork, and problem-solving abilities.

Agustin B.
Skills
Augustin is a seasoned Data Analyst with over three years of experience. He is experienced in leveraging data to drive decision-making and enhance operational efficiency. His toolkit includes GCP, Tableau, and Python.

Leonardo A.
Skills
Software Developer with an extensive background in Computer Science since 2014, specializing in firmware cybersecurity, data science, cloud computing, Salesforce, and embedded systems. Development of low-level applications for hardware component control, including initialization, communication, and security. Proficiency in C, UEFI, BIOS, EDK2, cryptography, firmware development, and drivers, particularly within the sphere of cybersecurity engineering to safeguard computer systems.
As a Data Scientist and Data Engineer, the focus has been on statistical data modeling, analysis, and maintaining data pipelines. Expertise in Spark, Python, Docker technologies and serverless architectures using AWS services like Glue, Lambda, Amazon S3, EMR, and SKS for big data analytics.
Contributions as an R&D developer include the creation of new BIOS functionalities aimed at managing hardware components of devices while ensuring the communication of potential hardware issues to operating systems and manufacturers. Application development for hardware diagnostics and firmware management is also within the expertise.
Experience within an innovation team on Industry 4.0 projects includes the implementation of new ideas using embedded systems and IoT, from development and lab testing to production deployment. This includes the review of technical specifications and documentation writing. Salesforce application development using Apex language is also part of the skill set.
Developed new features for Point-of-Sale (POS) terminal applications and provided support and bug fixes for new system versions, utilizing skills in C, C++, and Android development tailored towards POS system enhancements.

Caio F.
Skills
A dual citizen of Portugal and Brazil, possessing six years of professional experience as a computer engineer in the domain of business intelligence. Expertise includes the development of business intelligence solutions, dashboard creation, data manipulation, and system integrations, with a keen analytical approach and a passion for data.
Academic credentials include a Bachelor's degree in Computer Engineering from Metodista University São Paulo (2018) and a Postgraduate degree in Data Science with a focus on Big Data Analytics from Mackenzie University São Paulo (2020). Professional certifications encompass Tableau Specialist (ID 999441) and Google Analytics (ID 53844274). Proficient in Power BI, Tableau, and Google Data Studio, with a working knowledge of QlikView, QlikSense, and SpotFire. Achieved multiple Business Intelligence badges from Tableau, namely Tableau Analyst, Developer, Author, Consumer, Data Scientist, Designer, and Executive Sponsor.
Proficient in advanced English, with ongoing coursework to further language skills. General competencies cover system engineering, documentation, electronic devices, computer networks, software architecture, and calculus. Extensive experience with ERP systems, data-driven decision-making, programming logic, MIS, UML, business intelligence requirements gathering, data mining, statistical analysis, data strategy, data collection, big data processing, and a range of analytical tools, including Microsoft Excel, Tableau Desktop, Google Data Studio, Qlik, Tableau Prep, Talend, Pentaho Data Integration, Looker, Power Query, and Tableau Public.
Database expertise includes MySQL, Oracle 11g/12g, SQL Server 2008/2016, HP Vertica, Amazon Redshift (AWS), Amazon Athena, Hadoop, Azure, and Databricks.

Jefferson R.
Skills
Passionate about technology and engineering from a young age, early experiments involved creating electrical circuits that powered light bulbs and motors. This early interest led to enrollment in the competitive Mechatronics Engineering program at the University of Brasília (UnB) in 2006. The coursework included robotics, programming, electronic circuits, and automation. Extracurricular activities included ballroom dance classes, extensive studies in Japanese, participation in the junior company, involvement in the robot soccer team, and contribution to two scientific initiation projects, resulting in the publication of a poster and an article at a conference. The culmination of these efforts was an award for the highest grade in the class and acceptance into a master’s program at the same institution.
The master's program included an exchange to Ukraine to study rocket and satellite construction technologies, where the initial phase of the master’s project began. The project concluded in Brazil, leading to the publication of two articles in international conferences, two in journals, and a book on satellite attitude control systems.
Professional experience includes developing algorithms for a robot used in environmental monitoring in the Amazon, utilizing C/C++, Python, and ROS for programming. Subsequently, expertise expanded through a role that involved contributing to company growth from inception to achieving substantial annual revenue. Responsibilities encompassed coding algorithms in C++, R, and C#, international representation at events, project management, providing support and training, leading teams, engaging in strategic planning, managing departments, and coordinating the opening of new company branches. The multifaceted experience has fostered a flexible, engaged, and committed professional approach dedicated to the success of the company, projects, and clients.

Roberto F.
Skills
Roberto has over 18 years over experience in the tech industry. He has served as a Rational Tool Specialist, Process Consultant, Senior DevOps Engineer, and DevOps Manager.

Francisco B.
Skills
Francisco is an Industrial Engineer with four years of experience as a Product Manager. He specializes in increasing conversion rates through engagement strategies and creating cross-sell opportunities across B2B and B2C channels.
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