Google Optimize is a web optimization tool that allows businesses to run A/B tests, multivariate tests, and personalization experiments on their websites. It enables users to test different variations of web pages to determine which performs best in terms of user engagement and conversion rates, helping to improve overall site performance and user experience.

About Google Optimize
Google Optimize was developed by Google and launched in 2016. It was created to provide businesses with a tool for improving website performance through experimentation and data-driven insights. The platform allowed users to conduct A/B testing, multivariate testing, and personalization to enhance user experience and increase conversion rates.
Strengths of Google Optimize included its seamless integration with Google Analytics, user-friendly interface, and ability to conduct various types of tests. Weaknesses involved limited features in the free version and restrictions on advanced targeting capabilities. Competitors included Optimizely, VWO, and Adobe Target, which offered more advanced features and customization options.
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How to hire a Google Optimize expert
A Google Optimize expert must have skills in data analysis, proficiency with A/B and multivariate testing methodologies, and experience with web development languages like HTML, CSS, and JavaScript. They should also be adept at using Google Analytics for interpreting test results and possess a strong understanding of user experience design principles.

Felipe C.
Skills
This profile highlights a blend of creativity and curiosity, with a daily focus on generosity and emotional intelligence to facilitate teamwork and achieve exceptional outcomes. Experience in Marketing and Business Analysis has fostered an analytical and strategic perspective on digital products and projects, fueling a dedicated pursuit of a Product Manager career. The aim is to attain substantial results through carefully planned strategies grounded in data analysis and occasionally informed by intuitive insights. The aspiration is to advance in a Product Manager role within organizations that embrace a defined culture, nurture curiosity, and swiftly generate positive impacts for individuals.

Pedro H.
Skills
Expert in technology with over 20 years of experience, including a 12-year focus on E-commerce and digital platforms within major retail companies. Demonstrated competence in digital transformation for online retail, encompassing recruitment, training, and management of software development teams for digital products. Proven track record in digital product management from inception to maintenance, with a strong focus on setting objectives, goals, and key metrics for products and squads, while closely monitoring these indicators with stakeholders and teams. Skilled in managing large, multidisciplinary, and multifunctional teams, as well as internal and external service providers, alongside adept contract negotiations and budget management. Proficient in applying Agile methodologies, including the implementation and readjustment of Scrum and Kanban frameworks, as well as custom methods. Adept at handling projects that integrate physical retail with digital platforms, supporting the operation and evolution of E-commerce systems, Omni-Channel strategies, and integrated platforms. Experienced in solving complex problems across various operations and developing new sales channels. Well-versed in crisis management, problem resolution, and team scalability during critical retail periods such as Black Friday. Expertise in E-commerce platforms, including Vtex, SalesForce Commerce Cloud, and OMS Linx, along with familiarity with digital product tools such as Google Analytics, Tag Manager, Hotjar, and Jira. Technical background focused on front-end systems, including code performance, mobile testing, A/B testing, SEO, prototyping, and responsiveness using HTML, CSS, JavaScript, and APIs.

Pedro R.
Skills
Data Analyst specializing in e-commerce, website, and app data analysis. Proficient in Python, SQL, and various analytics tools such as Google Analytics 4, Looker, Firebase, Google Play Console, App Bot, and Appsflyer. Collaborates effectively with clients to deliver insightful dashboards. Actively seeking opportunities in Data Analysis or Data Science.

Daniel P.
Skills
Daniel Oliveira, a seasoned Senior Product Designer with 17 years of extensive professional experience, holds a Production Engineering degree from the Federal University of Ouro Preto. Specializing in UX/UI design, analytics, AI, and automation, Oliveira’s work merges technical engineering expertise with creative innovation in product design.
His professional journey has involved integrating UX Design knowledge across various business models, effectively bridging the gap between businesses and their clients. Oliveira has demonstrated proficiency in end-to-end product design, covering initial concepts through to final implementation, utilizing technologies and tools such as Google Analytics, Maze, Figma, PHP, Wordpress, and React. He is particularly skilled in crafting intuitive interfaces and seamless user journeys.
Oliveira's background includes significant experience in digital product management and development. He has consistently focused on solving real-world problems for customers and users, contributing to successful market launches for a variety of high-profile clients. His portfolio showcases work with renowned names, including Carrefour, journalist Giuliana Morrone, and PicPay founder Diogo Roberte.
Throughout his career, Oliveira has learned from a multitude of experiences, gaining insights that have enhanced his ability to impact companies, clients, and teams positively. This rich background fuels his passion for helping people achieve financial success, save time, and find happiness through well-designed digital products.
Outside of his professional life, Oliveira is a dedicated parent and a nature enthusiast. These personal pursuits inspire his creativity, bringing innovative ideas into his professional projects.
What sets Oliveira apart is his ability to combine technical expertise with a creative perspective, resulting in products that are both efficient and engaging. He looks forward to contributing this unique blend of skills and passion to a new team. More information about his methodological approach, tools, and projects can be found on his website. Additionally, his freelance positioning and resume are accessible online.

Samuel M.
Skills
A seasoned professional in product and operations possessing a robust four-year background in agility and product management. Expertise lies in leveraging data and agile methodologies to facilitate decision-making and set priorities effectively. Demonstrates adeptness in collaborating with both national and international teams, with a strong commitment to ensuring project success and thriving in diverse working environments.

Leandro R.
Skills
A Product Manager with over nine years of experience, specializing in the enhancement of user experiences and the validation of hypotheses. Expertise includes developing comprehensive product roadmaps and overseeing successful product launches. Proficient in collaborating with cross-functional teams and influencing stakeholders while clearly articulating product strategies. Strong focus on leveraging insights to drive data-informed decisions.

Paulo B.
Skills
Dynamic and creative professional with over a decade of experience in the IT field, specializing in decision-support solutions. Expertise as a BI and Power BI Analyst is marked by a multilinear approach rooted in contemporary business rules. Implemented processes significantly enhance operational result control and measurement levels. Dedicated to transforming data into actionable information, consistently driving insights for continuous improvement.

Arthur E.
Skills
A technologist in Managerial Processes from UNIP, with over seven years of experience as a Business Intelligence and Marketing Analyst. Demonstrates a rapid learning capability and a continuous pursuit of new knowledge. Characterized by communicative and participatory leadership skills, combined with spontaneity and motivation in professional duties. Known for dynamism, proactivity, and the ability to foster team harmony while upholding high service quality standards. Proficient in various stages of BI project management, including analysis and development, which enhances the agility and reliability of information delivery to strategic areas. Exhibits a strong capacity for understanding, structuring, and planning demands. Also, provides support through training and disseminating knowledge on processes, routines, and tools.
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.
USA
$ 224K
Employer Cost
$ 127K
Employer Cost
$ 97K
Benefits + Taxes + Fees
Salary
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