SEO Specialist with six years of experience, characterized by a diverse career background. Most recently served as a Product Owner in Post-Sales, preceded by roles in technology as a Front-End Developer and Performance Marketing Analyst.

Mateo is a Senior Product/Project Manager. He is experienced in product development and user-centered design, and is a certified Lean Inception Trainer and Design Sprint facilitator.

Electrical Engineering graduate with a focus on Power Generation Systems and Electric Power Systems from the Federal University of Mato Grosso, possessing four years of experience as an Energy Efficiency Manager in the Sanitation sector. Expertise in Data Science for digital marketing includes web analytics, data analytics for sales funnel enhancement, growth marketing metrics, lead behavior analysis, and automated reporting via the Google Marketing Platform. Proficient in implementing CRM and Business Intelligence tools, with a keen interest in advancing skills in Data Analysis, Big Data, Business Intelligence, and Web Analytics to enhance performance indicators and sales in the Marketing domain.

Product Manager with eight years of experience in technology sectors, holding a Master's degree in Data Analysis from Arden University, Berlin, and a Bachelor's degree in Engineering from Unifesp. Expertise encompasses the development and refinement of user experiences with a focus on making significant positive impacts. Proficient in creating go-to-market strategies that incorporate product-market fit validation and experimentation with traction channels, alongside data-driven refinement from design and development to monetization. Demonstrated ability to lead teams towards sustainable growth, coordinating employee development to align with organizational objectives. Leadership in various initiatives has led to significant improvements in key performance indicators across multiple organizations.

Digital Product Management professional with 13 years in the technology sector, including 9 years dedicated to strategic management of digital products across industries such as Omnichannel Service, Retail, Entertainment, and Finance. Specializes in the entire lifecycle of digital products using agile methodologies, from discovery and ideation to development, launch, monitoring, and growth. This comprehensive approach has consistently resulted in profitable and impactful digital products aligned with market needs and business strategies. Proficient in exploring complex problems and identifying opportunities through Product Discovery techniques, creating product strategy and vision, and developing result-oriented roadmaps. Adept at conducting research, benchmarking, and competitive analysis using market intelligence practices, defining target audience, Ideal Customer Profile (ICP), personas, and buying centers. Skilled in crafting product narratives aligned with strategy, including naming and tone of voice definition, and formulating packaging and pricing strategies through testing and methodologies. Expertise in structuring product launches, feature rollouts, and campaigns with thorough metric monitoring. Utilizes Product-Led Growth to optimize funnel conversions, enhancing user acquisition, activation, and engagement, thereby turning users into advocates through recommendation techniques. Experienced in assembling and managing local and remote multidisciplinary teams of up to 120 members across various functions such as product management, experience design, interface design, data analysis, CRM, customer success, product marketing, and sales. Proven ability to integrate multiple areas and stakeholders to devise solid strategies from a broad business perspective in both traditional companies and early-stage startups. Effectively tracks business and product indicators, aligning them with business objectives and OKRs, and adeptly manages suppliers across segments like payment processing, outsourcing, general consultancies, digital marketing, and SaaS platforms.

Jessica is a visual communication designer with 5 years of experience in UX/UI, mainly working with Javascript, CSS, HTML, Figma and Adobe with an emphasis in visual design interfaces.

Adaptive professional proficient in a wide array of tools, demonstrating a strong commitment to acquiring new programming methods and mastering diverse systems. Recognized for the ability to streamline complex tasks into efficient processes.

Luciana has over 10 years of experience as an Architect and Project Manager and six years as a UX/UI Designer. Luciana's skills include designing usability and interfaces for web applications, conducting user research, defining KPIs, and performing requirements analysis.

Google Optimize is a web optimization tool that allows businesses to run A/B tests, multivariate tests, and personalization experiments on their websites. It enables users to test different variations of web pages to determine which performs best in terms of user engagement and conversion rates, helping to improve overall site performance and user experience.

A Google Optimize expert must have skills in data analysis, proficiency with A/B and multivariate testing methodologies, and experience with web development languages like HTML, CSS, and JavaScript. They should also be adept at using Google Analytics for interpreting test results and possess a strong understanding of user experience design principles.

How to hire a Google Optimize expert

Google Optimize was developed by Google and launched in 2016. It was created to provide businesses with a tool for improving website performance through experimentation and data-driven insights. The platform allowed users to conduct A/B testing, multivariate testing, and personalization to enhance user experience and increase conversion rates.

About Google Optimize

Strengths of Google Optimize included its seamless integration with 

, user-friendly interface, and ability to conduct various types of tests. Weaknesses involved limited features in the free version and restrictions on advanced targeting capabilities. Competitors included 

, VWO, and Adobe Target, which offered more advanced features and customization options.

Google Optimize

Top 5*

Analytics

About Google Optimize

How to hire a Google Optimize expert

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