With six years of professional experience in design, focusing on digital and graphic production, the candidate demonstrates expertise in planning and developing digital products through strategic communication and marketing techniques. Responsibilities encompass user analysis, strategic management, metrics analysis, benchmarking research, and UX research. Additionally, the candidate is adept in creating flowcharts for process improvement and development, branding, layout design, email marketing, and video content production. Proficiency in Lean processes, Agile UX, and growth strategies directed at product sales are notable strengths. A concentrated area of study includes the implementation of accessibility, inclusion, and data analysis to develop user-friendly products that generate significant results.

Personal interests include drawing illustrations, gaming, game development, and watching science fiction series and movies, with a particular fondness for chocolate and kittens.

A seasoned Product Designer with substantial experience in steering digital product development from ideation to delivery, demonstrating proficiency in establishing and overseeing Design Systems. The expertise encompasses the creation of SaaS products, managing design systems, conducting research, usability testing, drafting technical documentation, and proficiency in tools such as Figma and Adobe Creative Suite, with foundational skills in front-end implementation. Recent ventures include the development of financial market products tailored for insurance sales and inspections.

Educational background includes a Bachelor's degree in Advertising, an MBA with a focus on design leadership, and specialized training in UX research and research operations. Additional professional development includes a course on Scalable Design Systems in Figma.

Specialized skills encompass UX/UI design, product design, user research, interface design, prototyping, and usability testing. Proficient in the application of Design Thinking methodology and adept in leveraging tools such as Figma and PenPot. Additional competencies include data analysis, storytelling, communication with stakeholders and developers, teamwork, and problem-solving.

Product Manager with extensive experience in developing and executing data-driven and platform strategies across sectors including e-commerce, finance, and services, specializing in Product Lifecycle Management, Go-to-Market Strategies, and Product Innovation.

Achievements include leading cross-functional teams and driving product development to ensure collaborative solutions; conducting comprehensive market research and leveraging data analytics to design and execute product roadmaps; and launching and scaling products that generated significant revenue growth and improved customer experience.

The approach includes decoding customer needs through user behavior analysis and customer journey mapping to develop resonant products; using data-driven insights for informed product decisions and product-market fit evaluations; and advocating for user-centered design and minimum viable product strategies. With a foundation in IT and expertise in Agile methodologies, Scrum frameworks, and product analytics tools, alignment with the latest best practices in product management is consistently maintained.

A graduate in Systems Analysis and Development with an MBA in Strategic Business Process Management, possessing over six years of experience in digital products with a focus on innovation and digital transformation. Demonstrates a strong capability in leading high-performance teams dedicated to delivering value. Currently managing services as a Project Manager for a new application, emphasizing process optimization and ensuring continuous customer satisfaction.

A Project Manager and Systems Analyst with substantial experience and a strong foundation in various programming languages, including JAVA, PHP, Ruby on Rails, and .NET. Demonstrates proficiency in mobile application development for both iOS and Android platforms and possesses a comprehensive understanding of UML and Agile methodologies, particularly SCRUM and XP. Well-versed in PMBOK, ITIL, and COBIT frameworks and exhibits expertise in process management and standard definition through BPM. Known for excellent teamwork skills, adept at organizing and executing planned tasks while continually aiming for positive results and professional development within the organization.

Specialist in Front-End Development with a degree in Systems Analysis and Development from Universidade Nove de Julho, obtained in 2019. The expertise lies in Web Front-End Development and User Interface (UI) design, with a focus on adhering to best practices for web application development. Proficient in utilizing various technologies including HTML5, CSS3, Sass preprocessors, JavaScript, TypeScript, Angular14+, React, RxJS, Micro Front-End architecture, and Node.js. The toolset includes experience with code versioning tools like Git, GitHub, GitLab, and Bitbucket, and proficiency in unit testing with JEST alongside integrated testing with Cypress. Demonstrates a strong command of deployment pipelines and continuous integration/continuous delivery (CI/CD) practices using Jenkins and SonarQube. The skillset extends to web analytics implementation utilizing Google Analytics and Google Tag Manager, and a thorough application of Jira and Confluence within agile methodologies frameworks. Key competencies include JavaScript and TypeScript programming, Angular and React library engagement, RxJS programming, preprocessors such as CSS and Sass, HTML coding, API consumption, unit testing methodologies, Jest and Cypress tools, semantic versioning with Git, accessibility considerations, CI/CD implementations with Jenkins and SonarQube integration, and familiarity with agile development models including Scrum methodology.

Specialized in Innovation and Entrepreneurship, a career foundation was built in creative roles within the advertising industry, acquiring experience in leading national and multinational companies. Key areas of focus include Digital Products, UX, and Digital Transformation. The approach is characterized by fostering innovation through collaboration and continuously searching for optimal conceptual, technological, and procedural solutions, always with an emphasis on the user journey. Practical and profitable decision-making is prioritized to solve real issues effectively. 

Experience includes leading a creative team in Brazil's largest food sector company, contributing to substantial digital transformation initiatives in the beverage industry, and spearheading significant digital projects in the insurance sector and pharmaceutical logistics.

A technology professional specializing in digital transformation, business process enhancement, and direct customer value creation since 2009. With a strong focus on leveraging agile methodologies, delivering excellent user experiences, and applying analytical skills, the individual possesses an extensive understanding of the entire lifecycle of business, product, and digital initiatives. The professional plays a pivotal role in strategy development, business analysis, process solution definition, OKR setting, and product roadmap planning with a long-term outlook. Engaging comprehensively from product discovery and launch to analyzing metrics and data for ongoing improvements, the professional also co-founded and served as Chief Product Officer for a holistic therapies application. Additionally, adept in Blockchain and Web3 technologies, the individual contributed to the launch of various tokenization products and NFTs.

Hotjar is a behavior analytics and user feedback tool that helps website owners understand how users interact with their site. It provides features like heatmaps, session recordings, and surveys to visualize user behavior, gather feedback, and improve website usability and conversion rates.

A Hotjar expert must have skills in web analytics, user behavior analysis, and data interpretation. They should be proficient in setting up and configuring Hotjar tools like heatmaps, session recordings, and feedback surveys. Understanding of A/B testing and experience with website optimization techniques are also essential. Familiarity with integrating Hotjar with other analytics platforms can enhance their effectiveness.

How to hire a Hotjar expert

Hotjar was created in 2014 by David Darmanin and his team. It was developed to provide businesses with insights into user behavior on their websites, aiming to improve user experience and conversion rates through tools like heatmaps, session recordings, and feedback surveys.

About Hotjar

Strengths of Hotjar include its user-friendly interface, comprehensive suite of tools for behavior analysis, and affordability for small to medium-sized businesses. Weaknesses may involve limitations in advanced analytics features and data sampling on high-traffic websites. Competitors include 

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About Hotjar

How to hire a Hotjar expert

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