Leadsquared is a cloud-based CRM and marketing automation platform designed to help businesses manage their sales processes, track leads, and automate marketing tasks. It offers tools for lead capture, lead nurturing, sales management, and analytics to enhance customer engagement and drive business growth.

About Leadsquared
Leadsquared was created in 2011 to address the need for an efficient CRM and marketing automation solution. It aimed to help businesses streamline their sales processes, track leads more effectively, and automate marketing tasks to enhance customer engagement and drive growth.
Strengths of Leadsquared include robust lead management, comprehensive marketing automation, and user-friendly interface. Weaknesses involve occasional integration issues and limited customization options. Competitors are Salesforce, HubSpot, and Zoho CRM.
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How to hire a Leadsquared expert
A Leadsquared expert must have skills in CRM management, marketing automation, lead nurturing, data analytics, and API integration. Proficiency in using the Leadsquared platform for campaign creation, workflow automation, and sales tracking is essential.

Jefferson R.
Skills
Passionate about technology and engineering from a young age, early experiments involved creating electrical circuits that powered light bulbs and motors. This early interest led to enrollment in the competitive Mechatronics Engineering program at the University of Brasília (UnB) in 2006. The coursework included robotics, programming, electronic circuits, and automation. Extracurricular activities included ballroom dance classes, extensive studies in Japanese, participation in the junior company, involvement in the robot soccer team, and contribution to two scientific initiation projects, resulting in the publication of a poster and an article at a conference. The culmination of these efforts was an award for the highest grade in the class and acceptance into a master’s program at the same institution.
The master's program included an exchange to Ukraine to study rocket and satellite construction technologies, where the initial phase of the master’s project began. The project concluded in Brazil, leading to the publication of two articles in international conferences, two in journals, and a book on satellite attitude control systems.
Professional experience includes developing algorithms for a robot used in environmental monitoring in the Amazon, utilizing C/C++, Python, and ROS for programming. Subsequently, expertise expanded through a role that involved contributing to company growth from inception to achieving substantial annual revenue. Responsibilities encompassed coding algorithms in C++, R, and C#, international representation at events, project management, providing support and training, leading teams, engaging in strategic planning, managing departments, and coordinating the opening of new company branches. The multifaceted experience has fostered a flexible, engaged, and committed professional approach dedicated to the success of the company, projects, and clients.

Michel M.
Skills
An experienced IT professional skilled in the planning, coordination, analysis, and development of information system projects. This individual has managed global projects involving multicultural teams and possesses expertise across multiple industries such as Banking, Financial Services, and Insurance (BFSI), Life Sciences and Healthcare (LSHC), Logistics, and Manufacturing.

Franciane M.
Skills
Possessing extensive experience in the technology sector, the professional specializes in process optimization and the dissemination of best practices related to agility. Their expertise encompasses governance and agility, focusing on tasks such as process mapping, conceptual promotion of agility, team assessments, metric analysis, and the configuration of management tools. A strong motivation derived from overcoming challenges consistently drives their pursuit of objectives.
In 2022, the individual participated in an exchange program in England, where they immersed themselves in both the local culture and the English language. Initially possessing basic English proficiency, they achieved an intermediate level by the end of the program and have continued their studies with the aim of attaining fluency.

Lorival S.
Skills
A mechanical engineering graduate specializing in identifying opportunities for procedural improvement and optimization, with a focus on developing data-driven solutions and generating quality indicators. Expertise includes implementing data audits and formulating strategic insights and planning. Demonstrates resilience in adapting to organizational realities. Currently serves as a Data Analyst, innovating in indicator generation, developing and maintaining data pipelines, integrating technology into team processes, and providing training for team members. Experience spans tools and platforms such as Continuous Improvement methodologies, Power BI, Data Studio (Looker), Excel/VBA, R, Python, Salesforce, SQL, and Business Intelligence, enabling the resolution of complex business and management challenges with advanced solutions.

Elder L.
Skills
A full stack developer specializing in creating robust web applications with a keen interest in continuously expanding technical knowledge. Proficient in working with React and NodeJS frameworks, with expertise in Express, Prisma, Swagger, TypeScript, Redux, Material UI, Styled Components, Storybook, Testing Library, Cypress, Intl, and PostgreSQL.

João A.
Skills
Software Engineer with expertise in leading projects utilizing React.js and Java. Possesses three years of experience in developing and implementing Salesforce CRM solutions.

Fernanda G.
Skills
Data Specialist and current doctoral scholarship holder with five years of experience in the data field, encompassing roles such as analyst, scientist, and specialist. Holds a bachelor's degree in Business Administration and a Master's degree in Electrical Engineering, and is currently pursuing a Ph.D. in Electrical Engineering. Demonstrates the capability to distill demands from both technology and business sectors for the development of innovative products or services. Proficient in statistics and experienced in dashboard creation, data processing, and agile methodology.
Exhibits an analytical and multitasking profile that supports the objective development of tasks while fostering creativity to understand interdependencies between various areas. Leadership skills are evident in the ability to autonomously develop new projects, including the implementation of a pilot plan for eye-tracking on a company website. This tool enabled leaders to observe user behavior, revealing a tendency to leave the site due to excessive text.
Additionally, possesses proficiency in ETL, Power BI, Python, Qliksense, SQL, Salesforce, and Agile Methodology.

Caio F.
Skills
A dual citizen of Portugal and Brazil, possessing six years of professional experience as a computer engineer in the domain of business intelligence. Expertise includes the development of business intelligence solutions, dashboard creation, data manipulation, and system integrations, with a keen analytical approach and a passion for data.
Academic credentials include a Bachelor's degree in Computer Engineering from Metodista University São Paulo (2018) and a Postgraduate degree in Data Science with a focus on Big Data Analytics from Mackenzie University São Paulo (2020). Professional certifications encompass Tableau Specialist (ID 999441) and Google Analytics (ID 53844274). Proficient in Power BI, Tableau, and Google Data Studio, with a working knowledge of QlikView, QlikSense, and SpotFire. Achieved multiple Business Intelligence badges from Tableau, namely Tableau Analyst, Developer, Author, Consumer, Data Scientist, Designer, and Executive Sponsor.
Proficient in advanced English, with ongoing coursework to further language skills. General competencies cover system engineering, documentation, electronic devices, computer networks, software architecture, and calculus. Extensive experience with ERP systems, data-driven decision-making, programming logic, MIS, UML, business intelligence requirements gathering, data mining, statistical analysis, data strategy, data collection, big data processing, and a range of analytical tools, including Microsoft Excel, Tableau Desktop, Google Data Studio, Qlik, Tableau Prep, Talend, Pentaho Data Integration, Looker, Power Query, and Tableau Public.
Database expertise includes MySQL, Oracle 11g/12g, SQL Server 2008/2016, HP Vertica, Amazon Redshift (AWS), Amazon Athena, Hadoop, Azure, and Databricks.
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USA
$ 224K
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$ 127K
Employer Cost
$ 97K
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