Currently serving as a Product Owner in Digital Business and Data for app and web platforms, with additional expertise as a Product Manager. This role involves managing dual squad activities focused on sales reports, billing, receivables, materials request pageviews, and supporting payment terminals and homepage optimization. Previous positions include Quality Assurance at a digital banking platform and various roles in finance. Additionally, there is a background in management and administration across healthcare, aviation, and freelance sectors.

The professional skill set includes proficiency in automatic dashboards and analytics tools such as Looker Data Studio and Power BI. An adept understanding of growth and performance indicators (KPIs, OKRs, Churn Rate, NPS) complements the ability to write user stories and conduct comprehensive sprint planning sessions, including refinements, demos, retrospectives, and daily stand-ups. Expertise in analytic tagging ensures a focus on optimal customer experience through strategic business insights aimed at driving innovation.

Known for creativity, a proactive attitude, a passion for learning, and practicing empathy, personally and professionally. Educational qualifications include a Bachelor’s degree in Business Administration, a degree in Financial Management emphasizing innovation and investments, and a postgraduate specialization in the Digital Economy covering Metaverse, NFTs, cryptocurrencies, intelligent contracts, and tokens. Currently pursuing an MBA in Digital Business.

Dedicated to innovation, business strategy, and agile methodologies, with a preference for dynamic environments that enhance value for both customers and the organization. Open to flexible employment terms and salary negotiations. Proficient in the English language from previous work experience.

A Project Manager and Product Management professional with over a decade of experience, specializing in guiding IT teams of 6 to 35 members. Demonstrates extensive expertise in continuous delivery and the enhancement of team efficiency.

Professional experienced in managing projects, optimizing processes, and advancing marketing and technology initiatives. Dedicated to continuous self-improvement through agile methodologies, technological advancements, governance, and project management strategies. Aims to achieve career growth in the realms of innovation, digital channels, continuous improvement, and process mapping.

Dynamic and creative professional with over a decade of experience in the IT field, specializing in decision-support solutions. Expertise as a BI and Power BI Analyst is marked by a multilinear approach rooted in contemporary business rules. Implemented processes significantly enhance operational result control and measurement levels. Dedicated to transforming data into actionable information, consistently driving insights for continuous improvement.

Product Manager with extensive experience in developing and executing data-driven and platform strategies across sectors including e-commerce, finance, and services, specializing in Product Lifecycle Management, Go-to-Market Strategies, and Product Innovation.

Achievements include leading cross-functional teams and driving product development to ensure collaborative solutions; conducting comprehensive market research and leveraging data analytics to design and execute product roadmaps; and launching and scaling products that generated significant revenue growth and improved customer experience.

The approach includes decoding customer needs through user behavior analysis and customer journey mapping to develop resonant products; using data-driven insights for informed product decisions and product-market fit evaluations; and advocating for user-centered design and minimum viable product strategies. With a foundation in IT and expertise in Agile methodologies, Scrum frameworks, and product analytics tools, alignment with the latest best practices in product management is consistently maintained.

Adaptive professional proficient in a wide array of tools, demonstrating a strong commitment to acquiring new programming methods and mastering diverse systems. Recognized for the ability to streamline complex tasks into efficient processes.

The candidate possesses a robust foundation in Marketing coupled with five years of experience as an Account Manager, where they adeptly served as a liaison between clients and the company, managed client demands, analyzed and prioritized projects, and ensured timely deliveries. Since 2018, their focus has shifted towards entrepreneurship, culminating in notable achievements that include benchmarking, identifying business opportunities, and enhancing customer experience through functional improvements. Their expertise extends to consumer journey mapping and data-driven decision-making. Presently, the candidate is pursuing a postgraduate degree in Product Management, acquiring insights into roadmap creation, agile project management, product development, product discovery, and product lifecycle management.

Digital Product Management professional with 13 years in the technology sector, including 9 years dedicated to strategic management of digital products across industries such as Omnichannel Service, Retail, Entertainment, and Finance. Specializes in the entire lifecycle of digital products using agile methodologies, from discovery and ideation to development, launch, monitoring, and growth. This comprehensive approach has consistently resulted in profitable and impactful digital products aligned with market needs and business strategies. Proficient in exploring complex problems and identifying opportunities through Product Discovery techniques, creating product strategy and vision, and developing result-oriented roadmaps. Adept at conducting research, benchmarking, and competitive analysis using market intelligence practices, defining target audience, Ideal Customer Profile (ICP), personas, and buying centers. Skilled in crafting product narratives aligned with strategy, including naming and tone of voice definition, and formulating packaging and pricing strategies through testing and methodologies. Expertise in structuring product launches, feature rollouts, and campaigns with thorough metric monitoring. Utilizes Product-Led Growth to optimize funnel conversions, enhancing user acquisition, activation, and engagement, thereby turning users into advocates through recommendation techniques. Experienced in assembling and managing local and remote multidisciplinary teams of up to 120 members across various functions such as product management, experience design, interface design, data analysis, CRM, customer success, product marketing, and sales. Proven ability to integrate multiple areas and stakeholders to devise solid strategies from a broad business perspective in both traditional companies and early-stage startups. Effectively tracks business and product indicators, aligning them with business objectives and OKRs, and adeptly manages suppliers across segments like payment processing, outsourcing, general consultancies, digital marketing, and SaaS platforms.

Nielsen Analytics is a service that provides data-driven insights and analysis to help businesses understand consumer behavior and market trends. It leverages advanced data collection and analytical techniques to deliver actionable intelligence, enabling organizations to make informed decisions regarding marketing strategies, product development, and customer engagement.

A Nielsen Analytics expert must possess skills in data analysis, statistical modeling, and proficiency with analytics software such as SPSS or SAS. They should be adept at interpreting large datasets and have a strong understanding of market research methodologies. Familiarity with data visualization tools like Tableau or Power BI is also essential for effectively presenting insights.

How to hire a Nielsen Analytics expert

Nielsen Analytics was developed as part of Nielsen's efforts to enhance data-driven decision-making for businesses. It emerged to address the growing need for comprehensive consumer insights and market analysis. The service evolved over time, integrating advanced technologies and methodologies to provide detailed analytics on consumer behavior and market dynamics.

About Nielsen Analytics

Strengths of Nielsen Analytics included its extensive data collection capabilities, robust analytical tools, and comprehensive consumer insights. Weaknesses involved potential data privacy concerns and high service costs. Competitors in the analytics space included firms like Kantar, Ipsos, and comScore, which also offered market research and consumer insight services.

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About Nielsen Analytics

How to hire a Nielsen Analytics expert

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