Nielsen Analytics is a service that provides data-driven insights and analysis to help businesses understand consumer behavior and market trends. It leverages advanced data collection and analytical techniques to deliver actionable intelligence, enabling organizations to make informed decisions regarding marketing strategies, product development, and customer engagement.
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About Nielsen Analytics
Nielsen Analytics was developed as part of Nielsen's efforts to enhance data-driven decision-making for businesses. It emerged to address the growing need for comprehensive consumer insights and market analysis. The service evolved over time, integrating advanced technologies and methodologies to provide detailed analytics on consumer behavior and market dynamics.
Strengths of Nielsen Analytics included its extensive data collection capabilities, robust analytical tools, and comprehensive consumer insights. Weaknesses involved potential data privacy concerns and high service costs. Competitors in the analytics space included firms like Kantar, Ipsos, and comScore, which also offered market research and consumer insight services.
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How to hire a Nielsen Analytics expert
A Nielsen Analytics expert must possess skills in data analysis, statistical modeling, and proficiency with analytics software such as SPSS or SAS. They should be adept at interpreting large datasets and have a strong understanding of market research methodologies. Familiarity with data visualization tools like Tableau or Power BI is also essential for effectively presenting insights.

Caroline X.
Skills
Product Manager with eight years of experience in the full product lifecycle, including ideation, development, and delivery, specializing in internal, B2C, and B2B products. Demonstrates expertise in leading data and development teams, with a solid technical background in development and user experience.

Eduardo D.
Skills
A seasoned Software Development Professional with over 18 years of expertise in Product and Project Management, proficient in utilizing Agile Frameworks such as SCRUM, Kanban, and Lean. Held significant roles including Delivery Manager, Product Manager, Project Manager, and Product Owner, and managed and executed more than 200 technology projects, encompassing web and mobile systems, startups, e-commerce platforms, marketplaces, digital marketing initiatives, and network infrastructure. This extensive experience includes leading teams of up to 43 individuals for medium to large-scale companies.
Notable clients include entities from diverse sectors such as Hunter Douglas, Danone, Alelo Brasil S.A., Unilever PLC, Eurofarma Laboratórios S.A., Beiersdorf AG, Sanofi S.A., Procter & Gamble Brazil, IBM USA, Mitsubishi Electric Corporation Japan, and Tecumseh Products Company LLC USA. The portfolio also spans significant educational institutions like the University of São Paulo (USP) and the Federal University of São Carlos (UFSCar), in addition to prominent retail and commercial brands such as Iguatemi Empresa de Shopping Centers S.A., Walmart Inc USA, Fast Shop, Polishop Comercial S.A., Netshoes, and Nokia Corporation Finland.

Thalita S.
Skills
A technology professional with a decade-long career, primarily focusing on Information Technology over the past five years, specializes in Projects, Design, and Products with a strong inclination toward data. This expertise spans across Industry 4.0, healthcare, agribusiness, and startup environments, consistently seeking new challenges and learning opportunities. Career began in various domains including quality assurance, the banking sector, sales, laboratory research, marketing, and logistics, eventually leading to a dedicated focus on IT. This transition led to an emphasis on continuous improvement and strategic roles within organizations, particularly in managing IT teams and projects. Utilizing agile methodologies and a data-driven approach to deliver impactful solutions in Product Management, Data Analysis, Design Thinking, Execution, and Infrastructure Development. Proficiencies include team leadership, Scrum and Kanban methodologies, Excel, business intelligence tools, and project management platforms such as JIRA and ClickUp. Possesses foundational programming skills in Python and JavaScript, along with expertise in design tools like Figma, Canvas, and Miro. Additionally, maintains a strong teamwork spirit, positivity, and empathy, with an active engagement in volunteer initiatives, firmly believing in the transformative power of technology.

Thales F.
Skills
Digital Product Manager specializing in agile methodologies, growth strategy, and data-driven prioritization. Proficient in leading multidisciplinary teams, serving as a central communication facilitator, and advocating for product vision. Experienced in collaborating with diverse internal and external stakeholders.

Glória G.
Skills
UX Design Specialist with six years of experience in research and prototyping using tools such as Figma, Sketch, and Adobe XD. Responsible for leading the full development cycle of digital products and services, focusing on user-centric methodologies from initial research to the final prototype. Demonstrates expertise in conducting both qualitative and quantitative research to understand user needs, identifying opportunities for enhancement. Additionally, provides UX writing services, ensuring clear and concise usability instructions that enhance the overall user experience. Well-versed in various research platforms and techniques including interviews, online surveys, and usability tests for effective user feedback collection. Collaborates extensively with developers and multidisciplinary teams to ensure the consistent implementation of design solutions, aligned with product requirements. Skilled in creating functional and aesthetically pleasing design solutions that fulfill user needs while adding business value. Proficient in information architecture, design sprints, design thinking, and agile methodologies. Fluent in Portuguese, with intermediate proficiency in English and basic skills in Spanish. Engaged in ongoing learning in Research & Innovation and expanding expertise in front-end programming.

Janaína A.
Skills
Currently serving as a Product Owner in Digital Business and Data for app and web platforms, with additional expertise as a Product Manager. This role involves managing dual squad activities focused on sales reports, billing, receivables, materials request pageviews, and supporting payment terminals and homepage optimization. Previous positions include Quality Assurance at a digital banking platform and various roles in finance. Additionally, there is a background in management and administration across healthcare, aviation, and freelance sectors.
The professional skill set includes proficiency in automatic dashboards and analytics tools such as Looker Data Studio and Power BI. An adept understanding of growth and performance indicators (KPIs, OKRs, Churn Rate, NPS) complements the ability to write user stories and conduct comprehensive sprint planning sessions, including refinements, demos, retrospectives, and daily stand-ups. Expertise in analytic tagging ensures a focus on optimal customer experience through strategic business insights aimed at driving innovation.
Known for creativity, a proactive attitude, a passion for learning, and practicing empathy, personally and professionally. Educational qualifications include a Bachelor’s degree in Business Administration, a degree in Financial Management emphasizing innovation and investments, and a postgraduate specialization in the Digital Economy covering Metaverse, NFTs, cryptocurrencies, intelligent contracts, and tokens. Currently pursuing an MBA in Digital Business.
Dedicated to innovation, business strategy, and agile methodologies, with a preference for dynamic environments that enhance value for both customers and the organization. Open to flexible employment terms and salary negotiations. Proficient in the English language from previous work experience.

Rodrigo C.
Skills
Digital Product Management professional with 13 years in the technology sector, including 9 years dedicated to strategic management of digital products across industries such as Omnichannel Service, Retail, Entertainment, and Finance. Specializes in the entire lifecycle of digital products using agile methodologies, from discovery and ideation to development, launch, monitoring, and growth. This comprehensive approach has consistently resulted in profitable and impactful digital products aligned with market needs and business strategies. Proficient in exploring complex problems and identifying opportunities through Product Discovery techniques, creating product strategy and vision, and developing result-oriented roadmaps. Adept at conducting research, benchmarking, and competitive analysis using market intelligence practices, defining target audience, Ideal Customer Profile (ICP), personas, and buying centers. Skilled in crafting product narratives aligned with strategy, including naming and tone of voice definition, and formulating packaging and pricing strategies through testing and methodologies. Expertise in structuring product launches, feature rollouts, and campaigns with thorough metric monitoring. Utilizes Product-Led Growth to optimize funnel conversions, enhancing user acquisition, activation, and engagement, thereby turning users into advocates through recommendation techniques. Experienced in assembling and managing local and remote multidisciplinary teams of up to 120 members across various functions such as product management, experience design, interface design, data analysis, CRM, customer success, product marketing, and sales. Proven ability to integrate multiple areas and stakeholders to devise solid strategies from a broad business perspective in both traditional companies and early-stage startups. Effectively tracks business and product indicators, aligning them with business objectives and OKRs, and adeptly manages suppliers across segments like payment processing, outsourcing, general consultancies, digital marketing, and SaaS platforms.

Daniel P.
Skills
Daniel Oliveira, a seasoned Senior Product Designer with 17 years of extensive professional experience, holds a Production Engineering degree from the Federal University of Ouro Preto. Specializing in UX/UI design, analytics, AI, and automation, Oliveira’s work merges technical engineering expertise with creative innovation in product design.
His professional journey has involved integrating UX Design knowledge across various business models, effectively bridging the gap between businesses and their clients. Oliveira has demonstrated proficiency in end-to-end product design, covering initial concepts through to final implementation, utilizing technologies and tools such as Google Analytics, Maze, Figma, PHP, Wordpress, and React. He is particularly skilled in crafting intuitive interfaces and seamless user journeys.
Oliveira's background includes significant experience in digital product management and development. He has consistently focused on solving real-world problems for customers and users, contributing to successful market launches for a variety of high-profile clients. His portfolio showcases work with renowned names, including Carrefour, journalist Giuliana Morrone, and PicPay founder Diogo Roberte.
Throughout his career, Oliveira has learned from a multitude of experiences, gaining insights that have enhanced his ability to impact companies, clients, and teams positively. This rich background fuels his passion for helping people achieve financial success, save time, and find happiness through well-designed digital products.
Outside of his professional life, Oliveira is a dedicated parent and a nature enthusiast. These personal pursuits inspire his creativity, bringing innovative ideas into his professional projects.
What sets Oliveira apart is his ability to combine technical expertise with a creative perspective, resulting in products that are both efficient and engaging. He looks forward to contributing this unique blend of skills and passion to a new team. More information about his methodological approach, tools, and projects can be found on his website. Additionally, his freelance positioning and resume are accessible online.
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