Raven Tools is a digital marketing software platform that provides tools for SEO, social media management, and PPC reporting. It helps users conduct keyword research, track website performance, analyze backlinks, and generate marketing reports to optimize online marketing strategies.
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About Raven Tools
Raven Tools was created in 2007 as a comprehensive digital marketing platform designed to assist marketers in managing SEO, social media, and PPC campaigns. It was developed to streamline the process of tracking and reporting on various digital marketing efforts, providing a suite of tools to enhance online visibility and performance.
Strengths of Raven Tools included its comprehensive suite of SEO, social media, and PPC tools, user-friendly interface, and robust reporting capabilities. Weaknesses involved occasional data integration issues and limited advanced features compared to some competitors. Competitors included SEMrush, Ahrefs, Moz, and HubSpot.
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How to hire a Raven Tools expert
A Raven Tools expert must have skills in SEO analysis, keyword research, and backlink analysis. Proficiency in using data visualization tools for reporting, understanding of PPC campaign management, and experience with social media analytics are also essential.

Arthur E.
Skills
A technologist in Managerial Processes from UNIP, with over seven years of experience as a Business Intelligence and Marketing Analyst. Demonstrates a rapid learning capability and a continuous pursuit of new knowledge. Characterized by communicative and participatory leadership skills, combined with spontaneity and motivation in professional duties. Known for dynamism, proactivity, and the ability to foster team harmony while upholding high service quality standards. Proficient in various stages of BI project management, including analysis and development, which enhances the agility and reliability of information delivery to strategic areas. Exhibits a strong capacity for understanding, structuring, and planning demands. Also, provides support through training and disseminating knowledge on processes, routines, and tools.

Jonatas L.
Skills
Web Designer with over 18 years of experience, specializing in WordPress. Acting as a freelancer and collaborator with multiple digital agencies, contributions encompass over 500 national and international projects.

Cauan C.
Skills
A versatile generalist professional with extensive experience in business strategy, sales, digital marketing, and operations, focusing on a career in data and business intelligence. Demonstrates strong analytical abilities and adept storytelling skills. Actively promotes a data-driven culture and is dedicated to continuous development and learning.

João H.
Skills
Specializing in the transformation of raw data into actionable insights, this professional leverages a background in Production Engineering and a commitment to ongoing education in data analytics. Proficient in data analysis and agile methodologies, the focus is on enabling informed decision-making that drives business success. Key technical competencies include Python, SQL, Postgres, MySQL, Power BI, DAX, Power Query, Looker, and Google Analytics.

Vitor U.
Skills
Specialized in Innovation and Entrepreneurship, a career foundation was built in creative roles within the advertising industry, acquiring experience in leading national and multinational companies. Key areas of focus include Digital Products, UX, and Digital Transformation. The approach is characterized by fostering innovation through collaboration and continuously searching for optimal conceptual, technological, and procedural solutions, always with an emphasis on the user journey. Practical and profitable decision-making is prioritized to solve real issues effectively.
Experience includes leading a creative team in Brazil's largest food sector company, contributing to substantial digital transformation initiatives in the beverage industry, and spearheading significant digital projects in the insurance sector and pharmaceutical logistics.

Felipe M.
Skills
Product Manager with eight years of experience in technology sectors, holding a Master's degree in Data Analysis from Arden University, Berlin, and a Bachelor's degree in Engineering from Unifesp. Expertise encompasses the development and refinement of user experiences with a focus on making significant positive impacts. Proficient in creating go-to-market strategies that incorporate product-market fit validation and experimentation with traction channels, alongside data-driven refinement from design and development to monetization. Demonstrated ability to lead teams towards sustainable growth, coordinating employee development to align with organizational objectives. Leadership in various initiatives has led to significant improvements in key performance indicators across multiple organizations.

Caio F.
Skills
A dual citizen of Portugal and Brazil, possessing six years of professional experience as a computer engineer in the domain of business intelligence. Expertise includes the development of business intelligence solutions, dashboard creation, data manipulation, and system integrations, with a keen analytical approach and a passion for data.
Academic credentials include a Bachelor's degree in Computer Engineering from Metodista University São Paulo (2018) and a Postgraduate degree in Data Science with a focus on Big Data Analytics from Mackenzie University São Paulo (2020). Professional certifications encompass Tableau Specialist (ID 999441) and Google Analytics (ID 53844274). Proficient in Power BI, Tableau, and Google Data Studio, with a working knowledge of QlikView, QlikSense, and SpotFire. Achieved multiple Business Intelligence badges from Tableau, namely Tableau Analyst, Developer, Author, Consumer, Data Scientist, Designer, and Executive Sponsor.
Proficient in advanced English, with ongoing coursework to further language skills. General competencies cover system engineering, documentation, electronic devices, computer networks, software architecture, and calculus. Extensive experience with ERP systems, data-driven decision-making, programming logic, MIS, UML, business intelligence requirements gathering, data mining, statistical analysis, data strategy, data collection, big data processing, and a range of analytical tools, including Microsoft Excel, Tableau Desktop, Google Data Studio, Qlik, Tableau Prep, Talend, Pentaho Data Integration, Looker, Power Query, and Tableau Public.
Database expertise includes MySQL, Oracle 11g/12g, SQL Server 2008/2016, HP Vertica, Amazon Redshift (AWS), Amazon Athena, Hadoop, Azure, and Databricks.

Pedro R.
Skills
Data Analyst specializing in e-commerce, website, and app data analysis. Proficient in Python, SQL, and various analytics tools such as Google Analytics 4, Looker, Firebase, Google Play Console, App Bot, and Appsflyer. Collaborates effectively with clients to deliver insightful dashboards. Actively seeking opportunities in Data Analysis or Data Science.
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