Right Media, owned by Yahoo, is an online advertising exchange platform that facilitates the buying and selling of digital ad inventory in real-time. It connects advertisers, publishers, and ad networks to optimize ad placements and maximize revenue through a transparent auction-based system.
Top 5*
Ad Server
About Right Media (Yahoo)
Right Media was an online advertising exchange platform created in 2003. It aimed to streamline the process of buying and selling digital ad inventory through a transparent, auction-based system. Yahoo acquired the company in 2007 to enhance its advertising capabilities and expand its reach in the digital ad market. The platform facilitated real-time transactions between advertisers, publishers, and ad networks until it was eventually integrated into Yahoo's broader advertising solutions.
Right Media's strengths included its real-time auction system, transparency, and ability to connect multiple stakeholders in the digital ad ecosystem. Weaknesses involved potential complexities in integration and competition from more advanced platforms. Competitors included Google Ad Exchange, Microsoft Ad Exchange, and OpenX.
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How to hire a Right Media (Yahoo) expert
A Right Media (Yahoo) expert must have skills in ad exchange operations, real-time bidding (RTB), and programmatic advertising. Proficiency in data analysis, SQL, and API integration is essential. Knowledge of ad trafficking, campaign management tools, and understanding of digital ad metrics are also crucial.
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.
USA
$ 224K
Employer Cost
$ 127K
Employer Cost
$ 97K
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