SAS Enterprise Miner

Based in São Paulo, this Senior Product Designer specializes in creating digital solutions to elevate customer experience and satisfaction. Recent responsibilities have included overseeing the digital experience for roadside car assistance, where re-designing the user journey for requesting assistance via WhatsApp received recognition from the CEO for its innovation and efficacy in reducing operational call rates.

Professional experience spans both major corporations and startups. Notably, work at a mom-and-pop shop improvement company led to the development of a marketplace feature that optimized inventory restocking with product recommendations based on sales and buying habits, thereby increasing market share and order values.

A commitment to continuous learning and curiosity drives a passion for tackling diverse problems. Valuing clear communication, this designer excels in translating complex ideas into comprehensible concepts for team collaboration.

With a strong background in Industrial and Graphic Design, supported by a degree from Universidade de São Paulo and specializations in UI/UX Design and Design Strategy, the focus is on applying fundamental design principles and strategic thinking to resolve intricate issues with user-centric solutions.

Senior Product Manager with over five years of experience in the ideation, development, and successful launch of products across diverse industries. A track record of leading cross-functional teams comprising engineering, design, marketing, and sales to create innovative solutions addressing customer needs while fostering business growth is demonstrated. Expertise in comprehending customer requirements is complemented by strong analytical and communication skills, effectively developing product strategies that yield positive outcomes. Proficient in balancing product vision with business imperatives and resource limitations, ensuring alignment with customer and market expectations. Dedicated to leading high-performance teams, establishing a clear product vision, and collaborating with stakeholders to deliver exceptional products. Seeking an opportunity in an organization that prioritizes innovation and growth, where advanced leadership abilities in product management can drive significant contributions.

Key qualifications include product leadership, cross-functional team management, product strategy development, data analysis, and effective communication.

Graduate in Information Technology Management with a strong interest in web development, particularly Front-end development. Skills include proficiency in HTML5, CSS (SCSS | SASS), JavaScript, the Vue/Nuxt ecosystem, WordPress, and Oracle Cloud Commerce. Experience encompasses various projects focused on enhancing user engagement and customer satisfaction.

Data Analyst with over 3 years of experience, specializing in data-driven business operations, strategies, and decision-making with a focus on product enhancement. Expertise encompasses mapping product flow, identifying key efficiency metrics, and translating data into actionable strategies for product improvement. Skilled in managing data pipelines, including determining necessary data sources for performance metrics tracking and implementing and maintaining pipelines using industry best practices from DBT. Technical proficiencies include SQL, DBT, Python, along with comprehensive experience in agile workflow processes, project management, and detailed data analysis and process automation. Competent in implementing data-centered strategies such as AB testing and performance analysis, which guide strategic decisions and enhance conversion rates. Demonstrated ability to lead and complete complex projects using platforms like Jira and Notion, ensuring optimized collaboration, thorough tracking, and timely project delivery.

A seasoned Software Development Professional with over 18 years of expertise in Product and Project Management, proficient in utilizing Agile Frameworks such as SCRUM, Kanban, and Lean. Held significant roles including Delivery Manager, Product Manager, Project Manager, and Product Owner, and managed and executed more than 200 technology projects, encompassing web and mobile systems, startups, e-commerce platforms, marketplaces, digital marketing initiatives, and network infrastructure. This extensive experience includes leading teams of up to 43 individuals for medium to large-scale companies.

Notable clients include entities from diverse sectors such as Hunter Douglas, Danone, Alelo Brasil S.A., Unilever PLC, Eurofarma Laboratórios S.A., Beiersdorf AG, Sanofi S.A., Procter & Gamble Brazil, IBM USA, Mitsubishi Electric Corporation Japan, and Tecumseh Products Company LLC USA. The portfolio also spans significant educational institutions like the University of São Paulo (USP) and the Federal University of São Carlos (UFSCar), in addition to prominent retail and commercial brands such as Iguatemi Empresa de Shopping Centers S.A., Walmart Inc USA, Fast Shop, Polishop Comercial S.A., Netshoes, and Nokia Corporation Finland.

Web Designer with over 18 years of experience, specializing in WordPress. Acting as a freelancer and collaborator with multiple digital agencies, contributions encompass over 500 national and international projects.

A technologist in Managerial Processes from UNIP, with over seven years of experience as a Business Intelligence and Marketing Analyst. Demonstrates a rapid learning capability and a continuous pursuit of new knowledge. Characterized by communicative and participatory leadership skills, combined with spontaneity and motivation in professional duties. Known for dynamism, proactivity, and the ability to foster team harmony while upholding high service quality standards. Proficient in various stages of BI project management, including analysis and development, which enhances the agility and reliability of information delivery to strategic areas. Exhibits a strong capacity for understanding, structuring, and planning demands. Also, provides support through training and disseminating knowledge on processes, routines, and tools.

An extensive background in market research has fostered a consistent expertise in data analysis, evident throughout the professional journey. This expertise encompasses sales analysis, campaign performance evaluation, and customer retention strategies within e-commerce and franchising sectors. Engagement in projects spanning goal deployment, e-commerce launches, and process optimization has further refined these skills. Proficiency in creating dashboards and reports through Excel and Power BI facilitates the visualization and monitoring of key performance indicators.