Talkwalker is a social media analytics and monitoring tool that provides insights into brand performance, consumer sentiment, and market trends by analyzing data from social media platforms, news sites, and blogs. It helps businesses track conversations, measure the impact of their communication strategies, and make data-driven decisions.
Talkwalker
Talkwalker is a social media analytics and monitoring tool that provides insights into brand performance, consumer sentiment, and market trends by analyzing data from social media platforms, news sites, and blogs. It helps businesses track conversations, measure the impact of their communication strategies, and make data-driven decisions.
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About Talkwalker
Talkwalker was created in 2009 as a social media analytics platform designed to help businesses monitor and analyze online conversations. It was developed to provide insights into brand performance and consumer sentiment, enabling companies to make informed decisions based on data from various digital sources.
Strengths of Talkwalker include comprehensive data coverage, advanced analytics capabilities, and real-time monitoring. Weaknesses may involve a complex user interface and higher pricing compared to some alternatives. Competitors of Talkwalker include Brandwatch, Sprinklr, and Meltwater.
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How to hire a Talkwalker expert
A Talkwalker expert must have skills in data analysis, social media monitoring, and proficiency in using the Talkwalker platform. They should be adept at interpreting analytics reports, configuring dashboards, setting up alerts for real-time monitoring, and understanding sentiment analysis. Familiarity with data visualization tools and experience in digital marketing strategies are also beneficial.
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