Talkwalker

Neuroscientist leveraging over eight years of expertise in digital product management, with a focus on user-centered strategies and data-driven insights. Demonstrates a consistent history of delivering comprehensive solutions encompassing research, launch, optimization, and management of various products, solutions, and services. Currently oversees data services/products and spearheads new product initiatives, leading multidisciplinary teams skilled in product management, research, design, data engineering, analytics, and software development. Possesses diverse experience across multiple sectors, including marketing technology, advertising technology, e-commerce, beauty technology, retail technology, education technology, financial technology/payment systems, and Software as a Service (SaaS). Engages in research on cognitive processes within gaming and other digital experiences.

A Project Manager with 12 years of experience adhering to PMI standards and 9 years as a micro-entrepreneur in consulting, serving a diverse range of clients including multinational corporations and governmental bodies. Possesses 7 years of experience in developing digital products, such as CRM and SaaS platforms, which have received public recognition. Has led squads at various managerial levels, handling strategic, tactical, and operational cases.

Expertise includes mentoring, facilitation, and disseminating knowledge in micro-entrepreneurship and digital product development through both in-person and digital channels. Employs a servant-leadership approach, with a focus on conflict mediation and collaboration within multidisciplinary teams. Dedicated to the development of team performance, emphasizing inclusion and a sense of belonging. Known for a generalist profile with strong analytical skills and a systemic vision aimed at enhancing processes, people, and products within complex environments.

Hugo has six years of UX/UI experience, including three years as a UX/UI web design manager. He focuses on user testing and UI mockup creation, using tools like Figma, HTML, CSS, Javascript, and JQuery.

Product Manager with extensive experience in developing and executing data-driven and platform strategies across sectors including e-commerce, finance, and services, specializing in Product Lifecycle Management, Go-to-Market Strategies, and Product Innovation.

Achievements include leading cross-functional teams and driving product development to ensure collaborative solutions; conducting comprehensive market research and leveraging data analytics to design and execute product roadmaps; and launching and scaling products that generated significant revenue growth and improved customer experience.

The approach includes decoding customer needs through user behavior analysis and customer journey mapping to develop resonant products; using data-driven insights for informed product decisions and product-market fit evaluations; and advocating for user-centered design and minimum viable product strategies. With a foundation in IT and expertise in Agile methodologies, Scrum frameworks, and product analytics tools, alignment with the latest best practices in product management is consistently maintained.

Expert in technology with over 20 years of experience, including a 12-year focus on E-commerce and digital platforms within major retail companies. Demonstrated competence in digital transformation for online retail, encompassing recruitment, training, and management of software development teams for digital products. Proven track record in digital product management from inception to maintenance, with a strong focus on setting objectives, goals, and key metrics for products and squads, while closely monitoring these indicators with stakeholders and teams. Skilled in managing large, multidisciplinary, and multifunctional teams, as well as internal and external service providers, alongside adept contract negotiations and budget management. Proficient in applying Agile methodologies, including the implementation and readjustment of Scrum and Kanban frameworks, as well as custom methods. Adept at handling projects that integrate physical retail with digital platforms, supporting the operation and evolution of E-commerce systems, Omni-Channel strategies, and integrated platforms. Experienced in solving complex problems across various operations and developing new sales channels. Well-versed in crisis management, problem resolution, and team scalability during critical retail periods such as Black Friday. Expertise in E-commerce platforms, including Vtex, SalesForce Commerce Cloud, and OMS Linx, along with familiarity with digital product tools such as Google Analytics, Tag Manager, Hotjar, and Jira. Technical background focused on front-end systems, including code performance, mobile testing, A/B testing, SEO, prototyping, and responsiveness using HTML, CSS, JavaScript, and APIs.

Luciana has over 10 years of experience as an Architect and Project Manager and six years as a UX/UI Designer. Luciana's skills include designing usability and interfaces for web applications, conducting user research, defining KPIs, and performing requirements analysis.

Currently serving as a Product Owner in Digital Business and Data for app and web platforms, with additional expertise as a Product Manager. This role involves managing dual squad activities focused on sales reports, billing, receivables, materials request pageviews, and supporting payment terminals and homepage optimization. Previous positions include Quality Assurance at a digital banking platform and various roles in finance. Additionally, there is a background in management and administration across healthcare, aviation, and freelance sectors.

The professional skill set includes proficiency in automatic dashboards and analytics tools such as Looker Data Studio and Power BI. An adept understanding of growth and performance indicators (KPIs, OKRs, Churn Rate, NPS) complements the ability to write user stories and conduct comprehensive sprint planning sessions, including refinements, demos, retrospectives, and daily stand-ups. Expertise in analytic tagging ensures a focus on optimal customer experience through strategic business insights aimed at driving innovation.

Known for creativity, a proactive attitude, a passion for learning, and practicing empathy, personally and professionally. Educational qualifications include a Bachelor’s degree in Business Administration, a degree in Financial Management emphasizing innovation and investments, and a postgraduate specialization in the Digital Economy covering Metaverse, NFTs, cryptocurrencies, intelligent contracts, and tokens. Currently pursuing an MBA in Digital Business.

Dedicated to innovation, business strategy, and agile methodologies, with a preference for dynamic environments that enhance value for both customers and the organization. Open to flexible employment terms and salary negotiations. Proficient in the English language from previous work experience.

Specialized in Innovation and Entrepreneurship, a career foundation was built in creative roles within the advertising industry, acquiring experience in leading national and multinational companies. Key areas of focus include Digital Products, UX, and Digital Transformation. The approach is characterized by fostering innovation through collaboration and continuously searching for optimal conceptual, technological, and procedural solutions, always with an emphasis on the user journey. Practical and profitable decision-making is prioritized to solve real issues effectively.

Experience includes leading a creative team in Brazil's largest food sector company, contributing to substantial digital transformation initiatives in the beverage industry, and spearheading significant digital projects in the insurance sector and pharmaceutical logistics.