Woopra is a customer journey analytics platform that provides real-time data tracking and analysis, helping businesses understand user behavior across various touchpoints. It integrates data from multiple sources, offering insights into user interactions, retention, and conversion rates to optimize customer experiences and drive growth.

About Woopra
Woopra was created in 2008 to address the need for real-time customer analytics. Its founders aimed to provide businesses with a comprehensive tool to track user behavior and interactions across multiple platforms, enabling data-driven decision-making and improved customer experiences.
Woopra's strengths include real-time analytics, comprehensive customer journey mapping, and seamless data integration from multiple sources. Weaknesses may involve a steep learning curve and higher costs for advanced features. Competitors include Google Analytics, Mixpanel, and Amplitude.
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How to hire a Woopra expert
A Woopra expert must have skills in data analysis, SQL for querying data, proficiency in integrating APIs, and experience with JavaScript for custom tracking. They should also be adept at using CRM and marketing automation tools and possess strong knowledge of customer journey mapping.

Selena E.
Skills
Graduated in Public Relations from UNESP Bauru, currently specializing in Business Development with a focus on the online credit market. Experience encompasses managing partnerships and offering products. Holds a postgraduate degree in Business Administration from Getúlio Vargas Foundation, which enhances management skills and ensures alignment with current labor market practices. The Public Relations background strengthens analytical abilities and emphasizes the importance of clear and high-quality communication. Contributions have been made to enhance individuals' financial situations, aiding in the realization of their aspirations through the credit market. Actively pursuing new opportunities to develop technology-driven projects that benefit society.

Janaína A.
Skills
Currently serving as a Product Owner in Digital Business and Data for app and web platforms, with additional expertise as a Product Manager. This role involves managing dual squad activities focused on sales reports, billing, receivables, materials request pageviews, and supporting payment terminals and homepage optimization. Previous positions include Quality Assurance at a digital banking platform and various roles in finance. Additionally, there is a background in management and administration across healthcare, aviation, and freelance sectors.
The professional skill set includes proficiency in automatic dashboards and analytics tools such as Looker Data Studio and Power BI. An adept understanding of growth and performance indicators (KPIs, OKRs, Churn Rate, NPS) complements the ability to write user stories and conduct comprehensive sprint planning sessions, including refinements, demos, retrospectives, and daily stand-ups. Expertise in analytic tagging ensures a focus on optimal customer experience through strategic business insights aimed at driving innovation.
Known for creativity, a proactive attitude, a passion for learning, and practicing empathy, personally and professionally. Educational qualifications include a Bachelor’s degree in Business Administration, a degree in Financial Management emphasizing innovation and investments, and a postgraduate specialization in the Digital Economy covering Metaverse, NFTs, cryptocurrencies, intelligent contracts, and tokens. Currently pursuing an MBA in Digital Business.
Dedicated to innovation, business strategy, and agile methodologies, with a preference for dynamic environments that enhance value for both customers and the organization. Open to flexible employment terms and salary negotiations. Proficient in the English language from previous work experience.

Gabriel V.
Skills
A Data Specialist with extensive experience in CRM, Web Analytics, and Media, exhibiting proficiency in data management, analysis, and dashboard creation, along with the presentation of findings to clients. Expertise encompasses both technical and business operational domains. Current academic pursuits include a degree in Data Science Technology and a Data Analyst certification, supplemented by a SQL for Data Science certificate.

Mateo F.
Skills
Mateo is a Senior Product/Project Manager. He is experienced in product development and user-centered design, and is a certified Lean Inception Trainer and Design Sprint facilitator.

Jefferson A.
Skills
A data-driven Product Designer with extensive experience in ERP, AI, and LMS projects, holding degrees in Systems and Design, and a specialization in Marketing. Additionally, holds a postgraduate degree in UX and is committed to continuous professional development. Demonstrates proficiency in project planning, business discussions, research, prototyping, and validation processes. Experienced in building and leading design teams, managing evaluation, feedback, and Individual Development Plans (IDPs) for designers at various levels.

Bruno S.
Skills
Product Manager with a technical foundation in computer engineering and an MBA in Business Management. With approximately four years of software development experience, expertise includes project management, client relations, and technical support. The diverse work experience in academia, finance, entertainment, and manufacturing sectors within both startups and large corporations has fostered adaptability to various professional environments and cultures.
A user-centric approach underscores the focus on product management, emphasizing the design of superior user experiences and effective problem-solving collaboration. Technical proficiency aids in devising practical solutions and anticipating potential issues during team projects.
Skills include drafting documentation and requirements, creating User Stories, engaging in Product Discovery, applying Agile methodologies such as Scrum and Kanban, making data-driven decisions, conducting A/B testing, and defining and tracking OKRs and KPIs. Additional competencies encompass low- to high-fidelity prototyping, MVPs, POCs, collaboration with UX designers, roadmap creation, and release management. Commonly used tools include Jira, Confluence, Atlas, Notion, Miro, Figma, Google Data Studio (Looker), Google Analytics, GitLab, and Planview.
In prior software engineering roles, responsibilities included embedded systems (C, C++, Bluetooth, Wifi, VHDL, MQTT), back-end development (Python, Java, Django, Clojure, GraphQL), front-end development (JavaScript, Polymer, Vaadin, Tailwind, Material UI), CI/CD pipelines (Docker, Kubernetes, Jenkins, GitLab CI, OpenShift), and data technologies (PostgreSQL, MySQL, MongoDB, BigQuery, BigTable, DataStudio, Apache NiFi, Elastic Stack, InfluxDB, Firebase, Grafana, IBM DB2). Additionally, experienced with cloud platforms (AWS, Google Cloud), video processing and DRM tools (FFmpeg, Widevine, Fairplay), various version control tools (GitLab, GitHub, Bitbucket), and audio-subtitle synchronization for movie streaming services.

Glória G.
Skills
UX Design Specialist with six years of experience in research and prototyping using tools such as Figma, Sketch, and Adobe XD. Responsible for leading the full development cycle of digital products and services, focusing on user-centric methodologies from initial research to the final prototype. Demonstrates expertise in conducting both qualitative and quantitative research to understand user needs, identifying opportunities for enhancement. Additionally, provides UX writing services, ensuring clear and concise usability instructions that enhance the overall user experience. Well-versed in various research platforms and techniques including interviews, online surveys, and usability tests for effective user feedback collection. Collaborates extensively with developers and multidisciplinary teams to ensure the consistent implementation of design solutions, aligned with product requirements. Skilled in creating functional and aesthetically pleasing design solutions that fulfill user needs while adding business value. Proficient in information architecture, design sprints, design thinking, and agile methodologies. Fluent in Portuguese, with intermediate proficiency in English and basic skills in Spanish. Engaged in ongoing learning in Research & Innovation and expanding expertise in front-end programming.

Wagner B.
Skills
A Project Manager and Systems Analyst with substantial experience and a strong foundation in various programming languages, including JAVA, PHP, Ruby on Rails, and .NET. Demonstrates proficiency in mobile application development for both iOS and Android platforms and possesses a comprehensive understanding of UML and Agile methodologies, particularly SCRUM and XP. Well-versed in PMBOK, ITIL, and COBIT frameworks and exhibits expertise in process management and standard definition through BPM. Known for excellent teamwork skills, adept at organizing and executing planned tasks while continually aiming for positive results and professional development within the organization.
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