Woopra Analytics is a customer journey analytics platform that tracks and analyzes user interactions across websites and apps in real-time. It provides insights into customer behavior, enabling businesses to optimize user experiences, personalize marketing efforts, and improve overall engagement by integrating data from various sources for comprehensive analysis.

About Woopra Analytics
Woopra Analytics was created in 2008 to offer real-time customer journey analytics. It aimed to help businesses understand and optimize user interactions across digital platforms by providing detailed insights into customer behavior. The platform facilitated the integration of data from multiple sources, allowing companies to make informed decisions based on comprehensive analysis.
Strengths of Woopra Analytics included real-time tracking, comprehensive user journey analysis, and seamless data integration from multiple sources. Weaknesses involved a potentially steep learning curve for new users and limitations in advanced customization compared to some competitors. Competitors included Google Analytics, Mixpanel, and Amplitude, each offering unique features in customer analytics and data visualization.
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How to hire a Woopra Analytics expert
A Woopra Analytics expert must have skills in data analysis, proficiency in using Woopra's interface for tracking and reporting, and experience with customer journey mapping. They should understand data integration techniques to connect various data sources and possess knowledge of SQL for querying data. Familiarity with setting up custom events and segmentation within Woopra is also important.

Maiyara S.
Skills
Based in São Paulo, this Senior Product Designer specializes in creating digital solutions to elevate customer experience and satisfaction. Recent responsibilities have included overseeing the digital experience for roadside car assistance, where re-designing the user journey for requesting assistance via WhatsApp received recognition from the CEO for its innovation and efficacy in reducing operational call rates.
Professional experience spans both major corporations and startups. Notably, work at a mom-and-pop shop improvement company led to the development of a marketplace feature that optimized inventory restocking with product recommendations based on sales and buying habits, thereby increasing market share and order values.
A commitment to continuous learning and curiosity drives a passion for tackling diverse problems. Valuing clear communication, this designer excels in translating complex ideas into comprehensible concepts for team collaboration.
With a strong background in Industrial and Graphic Design, supported by a degree from Universidade de São Paulo and specializations in UI/UX Design and Design Strategy, the focus is on applying fundamental design principles and strategic thinking to resolve intricate issues with user-centric solutions.

Janaína A.
Skills
Currently serving as a Product Owner in Digital Business and Data for app and web platforms, with additional expertise as a Product Manager. This role involves managing dual squad activities focused on sales reports, billing, receivables, materials request pageviews, and supporting payment terminals and homepage optimization. Previous positions include Quality Assurance at a digital banking platform and various roles in finance. Additionally, there is a background in management and administration across healthcare, aviation, and freelance sectors.
The professional skill set includes proficiency in automatic dashboards and analytics tools such as Looker Data Studio and Power BI. An adept understanding of growth and performance indicators (KPIs, OKRs, Churn Rate, NPS) complements the ability to write user stories and conduct comprehensive sprint planning sessions, including refinements, demos, retrospectives, and daily stand-ups. Expertise in analytic tagging ensures a focus on optimal customer experience through strategic business insights aimed at driving innovation.
Known for creativity, a proactive attitude, a passion for learning, and practicing empathy, personally and professionally. Educational qualifications include a Bachelor’s degree in Business Administration, a degree in Financial Management emphasizing innovation and investments, and a postgraduate specialization in the Digital Economy covering Metaverse, NFTs, cryptocurrencies, intelligent contracts, and tokens. Currently pursuing an MBA in Digital Business.
Dedicated to innovation, business strategy, and agile methodologies, with a preference for dynamic environments that enhance value for both customers and the organization. Open to flexible employment terms and salary negotiations. Proficient in the English language from previous work experience.

Mateo F.
Skills
Mateo is a Senior Product/Project Manager. He is experienced in product development and user-centered design, and is a certified Lean Inception Trainer and Design Sprint facilitator.

Pedro R.
Skills
Data Analyst specializing in e-commerce, website, and app data analysis. Proficient in Python, SQL, and various analytics tools such as Google Analytics 4, Looker, Firebase, Google Play Console, App Bot, and Appsflyer. Collaborates effectively with clients to deliver insightful dashboards. Actively seeking opportunities in Data Analysis or Data Science.

Rafael C.
Skills
A specialist in data collection, cleaning, and report generation and presentation with experience in serving multinational enterprises. Proficient in generating actionable insights by aligning audience engagement with strategic client objectives.

Bruna A.
Skills
SEO Specialist with six years of experience, characterized by a diverse career background. Most recently served as a Product Owner in Post-Sales, preceded by roles in technology as a Front-End Developer and Performance Marketing Analyst.

Marilia I.
Skills
Mobile Developer with over five years of industry experience dedicated to creating impactful applications. Continuously updating skills to align with the latest industry trends and advancements, this professional seeks ongoing growth through tackling complex challenges, leading teams, and sharing expertise while learning from colleagues. Proficient in React Native, ReactJS, Redux, GraphQL, JavaScript, TypeScript, GitHub, Firebase, Agile methodologies, and product management.

Matheus F.
Skills
Product Designer (UX/UI) based in Curitiba with over seven years of experience in the digital field, specializing in crafting user-centric solutions through design thinking and user interface design. Proficient in prototyping and adept at facilitating informed design decisions that connect users and businesses. Dedicated to continuous professional development, particularly in design operations and Design Systems, with a goal of becoming a mentor and inspirational figure in the design industry.
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