Zurmo is an open-source Customer Relationship Management (CRM) application designed to improve user engagement and streamline business processes. It offers features such as contact management, deal tracking, activity management, and reporting. The platform incorporates gamification elements to enhance user interaction and productivity, making it suitable for businesses seeking a customizable and user-friendly CRM solution.
Zurmo
Zurmo is an open-source Customer Relationship Management (CRM) application designed to improve user engagement and streamline business processes. It offers features such as contact management, deal tracking, activity management, and reporting. The platform incorporates gamification elements to enhance user interaction and productivity, making it suitable for businesses seeking a customizable and user-friendly CRM solution.
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About Zurmo
Zurmo was an open-source CRM application launched in 2012. It was developed by Jason Green and Ray Stoeckicht with the aim of addressing user adoption challenges commonly faced by traditional CRM systems. The platform integrated gamification elements to boost user engagement and productivity, offering a customizable solution for businesses. Its development focused on creating a more intuitive and interactive user experience compared to existing CRM options at the time.
Strengths of Zurmo included its open-source nature, customizable features, and gamification elements that enhanced user engagement. Weaknesses involved limited third-party integrations and a smaller community compared to larger CRM platforms. Competitors included Salesforce, HubSpot, and Zoho CRM, which offered more extensive ecosystems and integration capabilities.
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How to hire a Zurmo expert
A Zurmo expert must have skills in PHP and MySQL for customizing and managing the CRM's backend. Proficiency in HTML, CSS, and JavaScript is essential for front-end customization. Experience with Yii Framework is crucial, as Zurmo is built on it. Familiarity with CRM concepts and gamification strategies enhances the ability to leverage Zurmo's features effectively. Understanding of API integration can be beneficial for extending functionality.
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