Glossary>Analytics>Salesforce Analytics Cloud

Salesforce Analytics Cloud

Salesforce Analytics Cloud, also known as Salesforce Einstein Analytics, is a cloud-based analytics platform designed to provide users with advanced data visualization and business intelligence capabilities. It enables users to explore large datasets, create interactive dashboards, and generate insights through AI-driven analytics. The platform integrates seamlessly with Salesforce CRM, allowing users to leverage CRM data for more informed decision-making and performance tracking.

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About Salesforce Analytics Cloud

Salesforce Analytics Cloud was introduced by Salesforce in 2014 to enhance data analysis capabilities within its ecosystem. The platform aimed to provide users with advanced data visualization and business intelligence tools, leveraging cloud technology for scalability and accessibility. It was designed to integrate seamlessly with Salesforce CRM, allowing businesses to derive actionable insights from their data and improve decision-making processes.

Strengths of Salesforce Analytics Cloud included seamless integration with Salesforce CRM, user-friendly interfaces, and AI-driven insights. Weaknesses involved high costs and complexity for non-Salesforce users. Competitors comprised Tableau, Power BI, and QlikView.

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How to hire a Salesforce Analytics Cloud expert

A Salesforce Analytics Cloud expert must possess skills in data visualization, dashboard creation, and data modeling within the platform. Proficiency in using Salesforce CRM for data integration and familiarity with Einstein Discovery for AI-driven insights are essential. Understanding of SAQL (Salesforce Analytics Query Language) for custom queries and experience in handling large datasets are also important.

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