Segment

A Product Manager with over four years of experience in startups, specializing in end-to-end product development, from initial conception to post-launch analysis. Demonstrates a robust analytical background and expertise in generating and testing hypotheses in ambiguous scenarios. Holds dual interdisciplinary degrees in Science and Technology and Urban and Environmental Engineering. Dedicated to creating products that are socially equitable, economically viable, ecologically sustainable, and centered around user needs.

Digital Product Management professional with 13 years in the technology sector, including 9 years dedicated to strategic management of digital products across industries such as Omnichannel Service, Retail, Entertainment, and Finance. Specializes in the entire lifecycle of digital products using agile methodologies, from discovery and ideation to development, launch, monitoring, and growth. This comprehensive approach has consistently resulted in profitable and impactful digital products aligned with market needs and business strategies. Proficient in exploring complex problems and identifying opportunities through Product Discovery techniques, creating product strategy and vision, and developing result-oriented roadmaps. Adept at conducting research, benchmarking, and competitive analysis using market intelligence practices, defining target audience, Ideal Customer Profile (ICP), personas, and buying centers. Skilled in crafting product narratives aligned with strategy, including naming and tone of voice definition, and formulating packaging and pricing strategies through testing and methodologies. Expertise in structuring product launches, feature rollouts, and campaigns with thorough metric monitoring. Utilizes Product-Led Growth to optimize funnel conversions, enhancing user acquisition, activation, and engagement, thereby turning users into advocates through recommendation techniques. Experienced in assembling and managing local and remote multidisciplinary teams of up to 120 members across various functions such as product management, experience design, interface design, data analysis, CRM, customer success, product marketing, and sales. Proven ability to integrate multiple areas and stakeholders to devise solid strategies from a broad business perspective in both traditional companies and early-stage startups. Effectively tracks business and product indicators, aligning them with business objectives and OKRs, and adeptly manages suppliers across segments like payment processing, outsourcing, general consultancies, digital marketing, and SaaS platforms.

A seasoned Product Designer with substantial experience in steering digital product development from ideation to delivery, demonstrating proficiency in establishing and overseeing Design Systems. The expertise encompasses the creation of SaaS products, managing design systems, conducting research, usability testing, drafting technical documentation, and proficiency in tools such as Figma and Adobe Creative Suite, with foundational skills in front-end implementation. Recent ventures include the development of financial market products tailored for insurance sales and inspections.

Educational background includes a Bachelor's degree in Advertising, an MBA with a focus on design leadership, and specialized training in UX research and research operations. Additional professional development includes a course on Scalable Design Systems in Figma.

Specialized skills encompass UX/UI design, product design, user research, interface design, prototyping, and usability testing. Proficient in the application of Design Thinking methodology and adept in leveraging tools such as Figma and PenPot. Additional competencies include data analysis, storytelling, communication with stakeholders and developers, teamwork, and problem-solving.

A Product Designer specializing in User Experience (UX) and User Interface (UI) design.

Dynamic and creative professional with over a decade of experience in the IT field, specializing in decision-support solutions. Expertise as a BI and Power BI Analyst is marked by a multilinear approach rooted in contemporary business rules. Implemented processes significantly enhance operational result control and measurement levels. Dedicated to transforming data into actionable information, consistently driving insights for continuous improvement.

Luciana has over 10 years of experience as an Architect and Project Manager and six years as a UX/UI Designer. Luciana's skills include designing usability and interfaces for web applications, conducting user research, defining KPIs, and performing requirements analysis.

A seasoned Product Owner specializing in the development of digital products for both web and mobile platforms using agile methodologies like SCRUM within dynamic environments. Proficient in introducing core product culture concepts, which involve the creation of roadmaps, OKRs, product vision, and enhancing user experiences while collaborating with stakeholders to anticipate market demands. Capable of directing development teams by effectively bridging the gap between technical and non-technical members, ensuring a mutual understanding of product requirements through well-crafted user stories. Responsible for maintaining and prioritizing the product backlog with a strong focus on delivering value to both customers and the business, driven by a clear and inspirational product vision. Works intricately with development teams to guarantee the continuous delivery of valuable increments, adapting strategies as necessary to meet evolving demands. Employs continuous performance measurement and analytical techniques by establishing and monitoring predefined metrics for key indicators, fostering an ongoing cycle of learning and product evolution. Brings substantial experience in navigating companies through digital transformations and adeptly adjusting to complex contexts.

Data Analyst specializing in e-commerce, website, and app data analysis. Proficient in Python, SQL, and various analytics tools such as Google Analytics 4, Looker, Firebase, Google Play Console, App Bot, and Appsflyer. Collaborates effectively with clients to deliver insightful dashboards. Actively seeking opportunities in Data Analysis or Data Science.