App Annie is a mobile and data analytics platform that provides insights into app performance, market trends, and user engagement. It offers tools for tracking app downloads, revenue, usage metrics, and competitive analysis to help businesses make informed decisions in the mobile app industry.
About App Annie
App Annie was founded in 2010 by Bertrand Schmitt. It was created to provide businesses with comprehensive app analytics and market data, enabling them to understand app performance, user behavior, and market dynamics. The platform evolved to become a leading source for app industry insights, helping companies make data-driven decisions in the competitive mobile landscape.
Strengths of App Annie included its comprehensive data coverage, user-friendly interface, and robust analytics capabilities. Weaknesses involved high costs and occasional data accuracy concerns. Competitors included Sensor Tower, Data.ai, and SimilarWeb.
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How to hire a App Annie expert
An App Annie expert must have skills in data analysis, proficiency in using the App Annie platform, understanding of mobile app metrics, and experience with competitive analysis. They should also be adept at interpreting market trends and have strong analytical skills to derive actionable insights from complex datasets.
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.
USA
$ 224K
Employer Cost
$ 127K
Employer Cost
$ 97K
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