Neuroscientist leveraging over eight years of expertise in digital product management, with a focus on user-centered strategies and data-driven insights. Demonstrates a consistent history of delivering comprehensive solutions encompassing research, launch, optimization, and management of various products, solutions, and services. Currently oversees data services/products and spearheads new product initiatives, leading multidisciplinary teams skilled in product management, research, design, data engineering, analytics, and software development. Possesses diverse experience across multiple sectors, including marketing technology, advertising technology, e-commerce, beauty technology, retail technology, education technology, financial technology/payment systems, and Software as a Service (SaaS). Engages in research on cognitive processes within gaming and other digital experiences.

This profile highlights a blend of creativity and curiosity, with a daily focus on generosity and emotional intelligence to facilitate teamwork and achieve exceptional outcomes. Experience in Marketing and Business Analysis has fostered an analytical and strategic perspective on digital products and projects, fueling a dedicated pursuit of a Product Manager career. The aim is to attain substantial results through carefully planned strategies grounded in data analysis and occasionally informed by intuitive insights. The aspiration is to advance in a Product Manager role within organizations that embrace a defined culture, nurture curiosity, and swiftly generate positive impacts for individuals.

A dual citizen of Portugal and Brazil, possessing six years of professional experience as a computer engineer in the domain of business intelligence. Expertise includes the development of business intelligence solutions, dashboard creation, data manipulation, and system integrations, with a keen analytical approach and a passion for data.

Academic credentials include a Bachelor's degree in Computer Engineering from Metodista University São Paulo (2018) and a Postgraduate degree in Data Science with a focus on Big Data Analytics from Mackenzie University São Paulo (2020). Professional certifications encompass Tableau Specialist (ID 999441) and Google Analytics (ID 53844274). Proficient in Power BI, Tableau, and Google Data Studio, with a working knowledge of QlikView, QlikSense, and SpotFire. Achieved multiple Business Intelligence badges from Tableau, namely Tableau Analyst, Developer, Author, Consumer, Data Scientist, Designer, and Executive Sponsor.

Proficient in advanced English, with ongoing coursework to further language skills. General competencies cover system engineering, documentation, electronic devices, computer networks, software architecture, and calculus. Extensive experience with ERP systems, data-driven decision-making, programming logic, MIS, UML, business intelligence requirements gathering, data mining, statistical analysis, data strategy, data collection, big data processing, and a range of analytical tools, including Microsoft Excel, Tableau Desktop, Google Data Studio, Qlik, Tableau Prep, Talend, Pentaho Data Integration, Looker, Power Query, and Tableau Public.

Database expertise includes MySQL, Oracle 11g/12g, SQL Server 2008/2016, HP Vertica, Amazon Redshift (AWS), Amazon Athena, Hadoop, Azure, and Databricks.

Digital Product Management professional with 13 years in the technology sector, including 9 years dedicated to strategic management of digital products across industries such as Omnichannel Service, Retail, Entertainment, and Finance. Specializes in the entire lifecycle of digital products using agile methodologies, from discovery and ideation to development, launch, monitoring, and growth. This comprehensive approach has consistently resulted in profitable and impactful digital products aligned with market needs and business strategies. Proficient in exploring complex problems and identifying opportunities through Product Discovery techniques, creating product strategy and vision, and developing result-oriented roadmaps. Adept at conducting research, benchmarking, and competitive analysis using market intelligence practices, defining target audience, Ideal Customer Profile (ICP), personas, and buying centers. Skilled in crafting product narratives aligned with strategy, including naming and tone of voice definition, and formulating packaging and pricing strategies through testing and methodologies. Expertise in structuring product launches, feature rollouts, and campaigns with thorough metric monitoring. Utilizes Product-Led Growth to optimize funnel conversions, enhancing user acquisition, activation, and engagement, thereby turning users into advocates through recommendation techniques. Experienced in assembling and managing local and remote multidisciplinary teams of up to 120 members across various functions such as product management, experience design, interface design, data analysis, CRM, customer success, product marketing, and sales. Proven ability to integrate multiple areas and stakeholders to devise solid strategies from a broad business perspective in both traditional companies and early-stage startups. Effectively tracks business and product indicators, aligning them with business objectives and OKRs, and adeptly manages suppliers across segments like payment processing, outsourcing, general consultancies, digital marketing, and SaaS platforms.

UX Design Specialist with six years of experience in research and prototyping using tools such as Figma, Sketch, and Adobe XD. Responsible for leading the full development cycle of digital products and services, focusing on user-centric methodologies from initial research to the final prototype. Demonstrates expertise in conducting both qualitative and quantitative research to understand user needs, identifying opportunities for enhancement. Additionally, provides UX writing services, ensuring clear and concise usability instructions that enhance the overall user experience. Well-versed in various research platforms and techniques including interviews, online surveys, and usability tests for effective user feedback collection. Collaborates extensively with developers and multidisciplinary teams to ensure the consistent implementation of design solutions, aligned with product requirements. Skilled in creating functional and aesthetically pleasing design solutions that fulfill user needs while adding business value. Proficient in information architecture, design sprints, design thinking, and agile methodologies. Fluent in Portuguese, with intermediate proficiency in English and basic skills in Spanish. Engaged in ongoing learning in Research & Innovation and expanding expertise in front-end programming.

Expert in technology with over 20 years of experience, including a 12-year focus on E-commerce and digital platforms within major retail companies. Demonstrated competence in digital transformation for online retail, encompassing recruitment, training, and management of software development teams for digital products. Proven track record in digital product management from inception to maintenance, with a strong focus on setting objectives, goals, and key metrics for products and squads, while closely monitoring these indicators with stakeholders and teams. Skilled in managing large, multidisciplinary, and multifunctional teams, as well as internal and external service providers, alongside adept contract negotiations and budget management. Proficient in applying Agile methodologies, including the implementation and readjustment of Scrum and Kanban frameworks, as well as custom methods. Adept at handling projects that integrate physical retail with digital platforms, supporting the operation and evolution of E-commerce systems, Omni-Channel strategies, and integrated platforms. Experienced in solving complex problems across various operations and developing new sales channels. Well-versed in crisis management, problem resolution, and team scalability during critical retail periods such as Black Friday. Expertise in E-commerce platforms, including Vtex, SalesForce Commerce Cloud, and OMS Linx, along with familiarity with digital product tools such as Google Analytics, Tag Manager, Hotjar, and Jira. Technical background focused on front-end systems, including code performance, mobile testing, A/B testing, SEO, prototyping, and responsiveness using HTML, CSS, JavaScript, and APIs.

A versatile generalist professional with extensive experience in business strategy, sales, digital marketing, and operations, focusing on a career in data and business intelligence. Demonstrates strong analytical abilities and adept storytelling skills. Actively promotes a data-driven culture and is dedicated to continuous development and learning.

With five years of experience in data analysis, expertise includes utilizing tools such as SQL, Excel, Power BI, SAP, and Google BigQuery to extract, process, and analyze data effectively. Proficient in generating comprehensive management reports, ensuring data quality, and optimizing data integration through ETL processes. Focused on enhancing knowledge in data science, specifically in Machine Learning, employing frameworks like Pandas, Numpy, Pyspark, and SKlearn.

Proven track record in advanced data analytics and performance indicator analysis, along with developing automated data extraction and analysis processes. Experience in strategic business decision support and mentoring teams in data analysis methodologies. Currently holding a VISA permitted for residency and employment in Spain.

Kissmetrics is an analytics platform designed to help businesses track and analyze customer behavior across various touchpoints. It provides insights into user interactions, conversion rates, and customer retention, enabling data-driven decision-making to optimize marketing strategies and improve user experience.

A Kissmetrics expert must have skills in data analysis, proficiency in SQL, experience with JavaScript for event tracking, and familiarity with A/B testing methodologies. Knowledge of integrating Kissmetrics with other marketing and CRM tools is also essential.

How to hire a Kissmetrics expert

Kissmetrics was created in 2008 to provide businesses with detailed analytics on customer behavior and engagement. It aimed to help companies understand user interactions, improve conversion rates, and enhance customer retention through data-driven insights.

About Kissmetrics

Strengths of Kissmetrics included its detailed customer behavior tracking and robust analytics capabilities. Weaknesses involved a steep learning curve and higher costs compared to some alternatives. Competitors included 

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About Kissmetrics

How to hire a Kissmetrics expert

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