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Glossary>Analytics>Kissmetrics

Kissmetrics

Kissmetrics is an analytics platform designed to help businesses track and analyze customer behavior across various touchpoints. It provides insights into user interactions, conversion rates, and customer retention, enabling data-driven decision-making to optimize marketing strategies and improve user experience.

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About Kissmetrics

Kissmetrics was created in 2008 to provide businesses with detailed analytics on customer behavior and engagement. It aimed to help companies understand user interactions, improve conversion rates, and enhance customer retention through data-driven insights.

Strengths of Kissmetrics included its detailed customer behavior tracking and robust analytics capabilities. Weaknesses involved a steep learning curve and higher costs compared to some alternatives. Competitors included Google Analytics, Mixpanel, and Amplitude.

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How to hire a Kissmetrics expert

A Kissmetrics expert must have skills in data analysis, proficiency in SQL, experience with JavaScript for event tracking, and familiarity with A/B testing methodologies. Knowledge of integrating Kissmetrics with other marketing and CRM tools is also essential.

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