Mixpanel is an advanced analytics platform that tracks user interactions with web and mobile applications, providing detailed insights into user behavior. It helps businesses measure and analyze key metrics, such as user engagement, retention, and conversion rates, enabling data-driven decision-making to improve product performance and user experience.
About Mixpanel
Mixpanel was created in 2009 by Suhail Doshi and Tim Trefren to provide businesses with deeper insights into user behavior through advanced analytics. The founders aimed to address the limitations of traditional web analytics tools by offering event-based tracking and real-time data analysis, enabling companies to make more informed decisions based on user interactions.
Strengths of Mixpanel include its detailed event-based tracking, real-time analytics, and user-friendly interface. Weaknesses involve its complexity for beginners and higher costs compared to some alternatives. Competitors include Google Analytics, Amplitude, and Kissmetrics.
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How to hire a Mixpanel expert
A Mixpanel expert must have skills in data analysis, SQL, and JavaScript. Proficiency in using Mixpanel's APIs and SDKs is essential. Knowledge of event tracking setup, funnel analysis, cohort analysis, and A/B testing within the platform is also critical.

Noemi M.
Skills
Neuroscientist leveraging over eight years of expertise in digital product management, with a focus on user-centered strategies and data-driven insights. Demonstrates a consistent history of delivering comprehensive solutions encompassing research, launch, optimization, and management of various products, solutions, and services. Currently oversees data services/products and spearheads new product initiatives, leading multidisciplinary teams skilled in product management, research, design, data engineering, analytics, and software development. Possesses diverse experience across multiple sectors, including marketing technology, advertising technology, e-commerce, beauty technology, retail technology, education technology, financial technology/payment systems, and Software as a Service (SaaS). Engages in research on cognitive processes within gaming and other digital experiences.

Paulo B.
Skills
Dynamic and creative professional with over a decade of experience in the IT field, specializing in decision-support solutions. Expertise as a BI and Power BI Analyst is marked by a multilinear approach rooted in contemporary business rules. Implemented processes significantly enhance operational result control and measurement levels. Dedicated to transforming data into actionable information, consistently driving insights for continuous improvement.

Tomas M.
Skills
Tomas is a Product and UX/UI Designer with over six years of experience across diverse industries. He is an expert in Figma and prototyping, and is skilled at developing design systems according to Atomic Design principles.

Eduardo D.
Skills
A seasoned Software Development Professional with over 18 years of expertise in Product and Project Management, proficient in utilizing Agile Frameworks such as SCRUM, Kanban, and Lean. Held significant roles including Delivery Manager, Product Manager, Project Manager, and Product Owner, and managed and executed more than 200 technology projects, encompassing web and mobile systems, startups, e-commerce platforms, marketplaces, digital marketing initiatives, and network infrastructure. This extensive experience includes leading teams of up to 43 individuals for medium to large-scale companies.
Notable clients include entities from diverse sectors such as Hunter Douglas, Danone, Alelo Brasil S.A., Unilever PLC, Eurofarma Laboratórios S.A., Beiersdorf AG, Sanofi S.A., Procter & Gamble Brazil, IBM USA, Mitsubishi Electric Corporation Japan, and Tecumseh Products Company LLC USA. The portfolio also spans significant educational institutions like the University of São Paulo (USP) and the Federal University of São Carlos (UFSCar), in addition to prominent retail and commercial brands such as Iguatemi Empresa de Shopping Centers S.A., Walmart Inc USA, Fast Shop, Polishop Comercial S.A., Netshoes, and Nokia Corporation Finland.

Luciana P.
Skills
Luciana has over 10 years of experience as an Architect and Project Manager and six years as a UX/UI Designer. Luciana's skills include designing usability and interfaces for web applications, conducting user research, defining KPIs, and performing requirements analysis.

Pedro H.
Skills
Expert in technology with over 20 years of experience, including a 12-year focus on E-commerce and digital platforms within major retail companies. Demonstrated competence in digital transformation for online retail, encompassing recruitment, training, and management of software development teams for digital products. Proven track record in digital product management from inception to maintenance, with a strong focus on setting objectives, goals, and key metrics for products and squads, while closely monitoring these indicators with stakeholders and teams. Skilled in managing large, multidisciplinary, and multifunctional teams, as well as internal and external service providers, alongside adept contract negotiations and budget management. Proficient in applying Agile methodologies, including the implementation and readjustment of Scrum and Kanban frameworks, as well as custom methods. Adept at handling projects that integrate physical retail with digital platforms, supporting the operation and evolution of E-commerce systems, Omni-Channel strategies, and integrated platforms. Experienced in solving complex problems across various operations and developing new sales channels. Well-versed in crisis management, problem resolution, and team scalability during critical retail periods such as Black Friday. Expertise in E-commerce platforms, including Vtex, SalesForce Commerce Cloud, and OMS Linx, along with familiarity with digital product tools such as Google Analytics, Tag Manager, Hotjar, and Jira. Technical background focused on front-end systems, including code performance, mobile testing, A/B testing, SEO, prototyping, and responsiveness using HTML, CSS, JavaScript, and APIs.

Samuel M.
Skills
A seasoned professional in product and operations possessing a robust four-year background in agility and product management. Expertise lies in leveraging data and agile methodologies to facilitate decision-making and set priorities effectively. Demonstrates adeptness in collaborating with both national and international teams, with a strong commitment to ensuring project success and thriving in diverse working environments.

Daniel P.
Skills
Daniel Oliveira, a seasoned Senior Product Designer with 17 years of extensive professional experience, holds a Production Engineering degree from the Federal University of Ouro Preto. Specializing in UX/UI design, analytics, AI, and automation, Oliveira’s work merges technical engineering expertise with creative innovation in product design.
His professional journey has involved integrating UX Design knowledge across various business models, effectively bridging the gap between businesses and their clients. Oliveira has demonstrated proficiency in end-to-end product design, covering initial concepts through to final implementation, utilizing technologies and tools such as Google Analytics, Maze, Figma, PHP, Wordpress, and React. He is particularly skilled in crafting intuitive interfaces and seamless user journeys.
Oliveira's background includes significant experience in digital product management and development. He has consistently focused on solving real-world problems for customers and users, contributing to successful market launches for a variety of high-profile clients. His portfolio showcases work with renowned names, including Carrefour, journalist Giuliana Morrone, and PicPay founder Diogo Roberte.
Throughout his career, Oliveira has learned from a multitude of experiences, gaining insights that have enhanced his ability to impact companies, clients, and teams positively. This rich background fuels his passion for helping people achieve financial success, save time, and find happiness through well-designed digital products.
Outside of his professional life, Oliveira is a dedicated parent and a nature enthusiast. These personal pursuits inspire his creativity, bringing innovative ideas into his professional projects.
What sets Oliveira apart is his ability to combine technical expertise with a creative perspective, resulting in products that are both efficient and engaging. He looks forward to contributing this unique blend of skills and passion to a new team. More information about his methodological approach, tools, and projects can be found on his website. Additionally, his freelance positioning and resume are accessible online.
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.
USA
$ 224K
Employer Cost
$ 127K
Employer Cost
$ 97K
Benefits + Taxes + Fees
Salary
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