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Mixpanel

Mixpanel is an advanced analytics platform that tracks user interactions with web and mobile applications, providing detailed insights into user behavior. It helps businesses measure and analyze key metrics, such as user engagement, retention, and conversion rates, enabling data-driven decision-making to improve product performance and user experience.

Howdy Network Rank#14
*Survey of over 20,000+ Howdy Professionals

About Mixpanel

Mixpanel was created in 2009 by Suhail Doshi and Tim Trefren to provide businesses with deeper insights into user behavior through advanced analytics. The founders aimed to address the limitations of traditional web analytics tools by offering event-based tracking and real-time data analysis, enabling companies to make more informed decisions based on user interactions.

Strengths of Mixpanel include its detailed event-based tracking, real-time analytics, and user-friendly interface. Weaknesses involve its complexity for beginners and higher costs compared to some alternatives. Competitors include Google Analytics, Amplitude, and Kissmetrics.

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How to hire a Mixpanel expert

A Mixpanel expert must have skills in data analysis, SQL, and JavaScript. Proficiency in using Mixpanel's APIs and SDKs is essential. Knowledge of event tracking setup, funnel analysis, cohort analysis, and A/B testing within the platform is also critical.

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