Mouseflow

An eight-year tenure in customer care management and a robust seven-year background in quality assurance underscore extensive experience in guiding both teams and processes. A two-year term as a product manager within Agile teams further complements this expertise. With a comprehensive understanding of B2B, B2C, B2B2E, and SaaS segments, particularly within the health technology sector, current focus areas include pet health insurance.

Gonzalo is a product designer with over 5 years of experience specializing in HTML, CSS, Bootstrap, and Tailwind CSS. He has experience in leading UX/UI design departments.

Product Manager with extensive experience in developing and executing data-driven and platform strategies across sectors including e-commerce, finance, and services, specializing in Product Lifecycle Management, Go-to-Market Strategies, and Product Innovation.

Achievements include leading cross-functional teams and driving product development to ensure collaborative solutions; conducting comprehensive market research and leveraging data analytics to design and execute product roadmaps; and launching and scaling products that generated significant revenue growth and improved customer experience.

The approach includes decoding customer needs through user behavior analysis and customer journey mapping to develop resonant products; using data-driven insights for informed product decisions and product-market fit evaluations; and advocating for user-centered design and minimum viable product strategies. With a foundation in IT and expertise in Agile methodologies, Scrum frameworks, and product analytics tools, alignment with the latest best practices in product management is consistently maintained.

A technology professional specializing in digital transformation, business process enhancement, and direct customer value creation since 2009. With a strong focus on leveraging agile methodologies, delivering excellent user experiences, and applying analytical skills, the individual possesses an extensive understanding of the entire lifecycle of business, product, and digital initiatives. The professional plays a pivotal role in strategy development, business analysis, process solution definition, OKR setting, and product roadmap planning with a long-term outlook. Engaging comprehensively from product discovery and launch to analyzing metrics and data for ongoing improvements, the professional also co-founded and served as Chief Product Officer for a holistic therapies application. Additionally, adept in Blockchain and Web3 technologies, the individual contributed to the launch of various tokenization products and NFTs.

Luciana has over 10 years of experience as an Architect and Project Manager and six years as a UX/UI Designer. Luciana's skills include designing usability and interfaces for web applications, conducting user research, defining KPIs, and performing requirements analysis.

Developer, systems analyst, and entrepreneur with over 14 years of experience specializing in web project development and team management, demonstrating effective communication, teamwork, negotiation, and conflict management strategies informed by business administration training.

Through a user-centered approach and commitment to technical excellence, has successfully led development teams on complex projects, consistently delivering high-quality products that surpass customer expectations. Proficient in agile methodologies and Scrum, promoting seamless collaboration in dynamic team settings.

Expertise in Business Intelligence encompasses the use of tools such as Power BI, Power Query, and Excel, focusing on data transformations, queries, and exploratory analysis to derive insights and solve problems. This role has emphasized the generation of performance metrics and indicators to bolster strategic decision-making processes.

Operating from Santa Catarina with a proven track record across multiple regions, known for determination, proactivity, and a readiness to embrace challenges. Available for travel, self-reliant on transportation, committed to significant professional and personal achievement.

Digital Product Management professional with 13 years in the technology sector, including 9 years dedicated to strategic management of digital products across industries such as Omnichannel Service, Retail, Entertainment, and Finance. Specializes in the entire lifecycle of digital products using agile methodologies, from discovery and ideation to development, launch, monitoring, and growth. This comprehensive approach has consistently resulted in profitable and impactful digital products aligned with market needs and business strategies. Proficient in exploring complex problems and identifying opportunities through Product Discovery techniques, creating product strategy and vision, and developing result-oriented roadmaps. Adept at conducting research, benchmarking, and competitive analysis using market intelligence practices, defining target audience, Ideal Customer Profile (ICP), personas, and buying centers. Skilled in crafting product narratives aligned with strategy, including naming and tone of voice definition, and formulating packaging and pricing strategies through testing and methodologies. Expertise in structuring product launches, feature rollouts, and campaigns with thorough metric monitoring. Utilizes Product-Led Growth to optimize funnel conversions, enhancing user acquisition, activation, and engagement, thereby turning users into advocates through recommendation techniques. Experienced in assembling and managing local and remote multidisciplinary teams of up to 120 members across various functions such as product management, experience design, interface design, data analysis, CRM, customer success, product marketing, and sales. Proven ability to integrate multiple areas and stakeholders to devise solid strategies from a broad business perspective in both traditional companies and early-stage startups. Effectively tracks business and product indicators, aligning them with business objectives and OKRs, and adeptly manages suppliers across segments like payment processing, outsourcing, general consultancies, digital marketing, and SaaS platforms.

Expert in technology with over 20 years of experience, including a 12-year focus on E-commerce and digital platforms within major retail companies. Demonstrated competence in digital transformation for online retail, encompassing recruitment, training, and management of software development teams for digital products. Proven track record in digital product management from inception to maintenance, with a strong focus on setting objectives, goals, and key metrics for products and squads, while closely monitoring these indicators with stakeholders and teams. Skilled in managing large, multidisciplinary, and multifunctional teams, as well as internal and external service providers, alongside adept contract negotiations and budget management. Proficient in applying Agile methodologies, including the implementation and readjustment of Scrum and Kanban frameworks, as well as custom methods. Adept at handling projects that integrate physical retail with digital platforms, supporting the operation and evolution of E-commerce systems, Omni-Channel strategies, and integrated platforms. Experienced in solving complex problems across various operations and developing new sales channels. Well-versed in crisis management, problem resolution, and team scalability during critical retail periods such as Black Friday. Expertise in E-commerce platforms, including Vtex, SalesForce Commerce Cloud, and OMS Linx, along with familiarity with digital product tools such as Google Analytics, Tag Manager, Hotjar, and Jira. Technical background focused on front-end systems, including code performance, mobile testing, A/B testing, SEO, prototyping, and responsiveness using HTML, CSS, JavaScript, and APIs.